WakeupData - Blog

by Ben Culpin, on Feb 17, 2020 7:15:00 AM

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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Topics:how to sell on google shoppinggoogle

by Ben Culpin, on Feb 10, 2020 7:45:00 AM

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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Topics:feed optimization

by Ben Culpin, on Feb 5, 2020 3:27:33 PM

February has seen the launch of a range of product updates. In keeping with our goals for 2020, these are focused on empowering our platform users, by giving them the …

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Topics:platform

by Guest Author, on Feb 3, 2020 2:22:14 PM

If you want to make a notable difference to reaching your Conversion and ROI goals through your digital marketing efforts in 2020, you should know that Facebook continues to be …

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Topics:facebook

by Guest Author, on Jan 27, 2020 6:30:00 AM

Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …

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Topics:newsgoogle

by Guest Author, on Jan 21, 2020 2:10:12 PM

Digital Marketing Agency Kvantum use WakeupData's feed management platform as a means of adding value to their clients feeds. In this case we take a look at how they were …

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Topics:client casefeed optimization

by Admin, on Jan 17, 2020 1:37:39 PM

We are very pleased to announce a new collaboration with price and product comparison service Prisjakt. Optimizing and Automating With a desire for automation in their feed marketing, and the …

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Topics:partnershipecommerce

by Guest Author, on Jan 15, 2020 12:53:23 PM

KPIs are performance measures used to track the growth process, general performance and effectiveness of your site. It lets you know how well the personnel that make up the organisation …

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Topics:ecommerce

by Ben Culpin, on Jan 2, 2020 2:23:41 PM

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

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Topics:tip

by Guest Author, on Dec 18, 2019 2:10:19 PM

Each year, new online trends are helping to redefine ecommerce. In 2020, online sales are expected to generate a projected revenue of $4 trillion (image below). But what does this …

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Topics:ecommerce

by Ben Culpin, on Dec 17, 2019 7:00:00 AM

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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Topics:google

by Ben Culpin, on Dec 9, 2019 11:30:00 AM

When you are using Facebook Ads, there is one factor which is crucial to get right from the start: The Facebook Pixel. When helping clients to effectively optimize and manage …

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by Admin, on Dec 1, 2019 8:15:00 AM

Tradedoubler is an international performance marketing platform, who help users to grow their online sales and find new customers for their businesses by linking advertisers with 180 000 + relevant …

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by Ben Culpin, on Nov 12, 2019 1:55:24 PM

We've all seen the statistics that Black Friday sales globally are increasing year-on-year, but what do the statistics look like for Denmark and the rest of the Nordics? When are …

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Topics:black friday

by Ben Culpin, on Nov 10, 2019 4:33:00 PM

When it comes to marketing your product listings on different sales channels, keeping your feeds updated frequently with the latest info can help to boost your campaign performance. This is …

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Topics:ecommerce

by Guest Author, on Nov 6, 2019 12:30:00 PM

Advertising can be obnoxious, invasive and repetitive which is why many people are sick of ads. Did you know that over 25% of internet users are using some form of …

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Topics:facebook

by Ben Culpin, on Nov 3, 2019 12:05:00 PM

PIM stands for Product Information Management. You may have already heard the term, as in recent years it’s a hot topic in B2B and B2C Commerce, and as an industry …

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Topics:ecommerce

by Guest Author, on Nov 3, 2019 11:20:00 AM

Online sales have been steadily growing over the past couple of years, which means that running an eCommerce business comes with a lot of opportunities for making a profit. E-retail …

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Topics:ecommerce

by Ben Culpin, on Oct 27, 2019 2:06:00 PM

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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Topics:google

by Ben Culpin, on Oct 21, 2019 11:12:10 AM

The past few weeks have seen a range of new features and alterations to the WakeupData platform. Each of these has been focused on improving the overall experience, through usability, …

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Topics:platform

by Ben Culpin, on Oct 21, 2019 9:55:05 AM

A significant change to the WakeupData platform comes in the form of an entirely new addition to the import stage: Field Conversions. These now allow the user to make alterations …

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Topics:platform

by Ben Culpin, on Oct 20, 2019 3:52:00 PM

E-commerce companies already have a lot of data at their fingertips. But making full use of that data is a challenge. Machine learning is able to make sense of digital …

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Topics:ecommerce

by Ben Culpin, on Oct 20, 2019 11:46:00 AM

One of the latest product updates in a line of changes sees major improvements to the Expression Engine interface. First up we'll take a quick look at why we decided …

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Topics:Product Feed Management

by Ben Culpin, on Oct 20, 2019 11:12:00 AM

The change log is a brand new feature to the WakeupData platform, added in the Import Overview. The intended function of Change log? By referring to your change log for …

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Topics:platform