One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority products in retailers' Shopping campaigns. The concept behind this is that it will help to drive overall visibility, traffic and sales for the brands and their retail partners. We'll take a quick look at what Shopping Campaigns with Partners entails and how you can get started. ...
Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your viewing audience and how you can get started today. ...
You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram....
The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, Facebook ads will make up a large proportion of this digital spending. A study by Accenture found that 63% of people discover new cars online and 53% decide on purchasing new cars online. So for automotive businesses, tailored Automotive inventory ads, which launched earlier this year, are an effective means of reaching shoppers and owners. In this article we'll take a look at automotive inventory ads for Facebook and how they work....
Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer....
Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's search queries to your products. ...
Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip. For example, if someone has been looking at accommodation but didn't book anything - or maybe browsing certain flights - your travel ads could target them. These can be based on specific dates the audience member has searched for, certain destinations or specific attractions they may be interested in. In this short guide we will take a look at how's and why's of Facebook Travel ads. ...
Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. ...
Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to you. ...
Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google....
We are following on from our previous look at what data feed optimization is and why it is done. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...
8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads. So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers? That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...
Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximise your conversion value and expand your reach"...
Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end of 2023 (Statista). If you're selling electronic devices, bundles or accessories online, you're already part of this rising trend. Yet have you considered the use of a feed management tool in helping you to manage your multi-channel strategy?...
What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, phone bundled with a service contract, phone bundled with a service contract & sold in installments ...
We are incredibly pleased to say that WakeupData has made it to the finals of the FDIH e-commerce awards 2019 for the third year in a row! ...
In the next interview in our behind-the-scenes series with WakeupData staff members, I interviewed myself. A strange experience it must be said, but it had to happen sooner or later as I'd spoken to most of the WakeupData already....
Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....
The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...
Facebook Dynamic ads let online businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach....
Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...
You might know that March 8th marks an important date on the calendar: International Women’s Day. It’s a day to highlight not only the strides that have been made for equality, but also the work that’s left to be done to achieve it. In this article we are looking at the real statistics which strike action is highlighting globally and the knock on impacts of this....
In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....
