We are following on from our previous look at what data feed optimization is and why it is done. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...
8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads. So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers? That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...
Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximise your conversion value and expand your reach"...
Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end of 2023 (Statista). If you're selling electronic devices, bundles or accessories online, you're already part of this rising trend. Yet have you considered the use of a feed management tool in helping you to manage your multi-channel strategy?...
What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, phone bundled with a service contract, phone bundled with a service contract & sold in installments ...
We are incredibly pleased to say that WakeupData has made it to the finals of the FDIH e-commerce awards 2019 for the third year in a row! ...
In the next interview in our behind-the-scenes series with WakeupData staff members, I interviewed myself. A strange experience it must be said, but it had to happen sooner or later as I'd spoken to most of the WakeupData already....
Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....
The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...
Facebook Dynamic ads let online businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach....
Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...
You might know that March 8th marks an important date on the calendar: International Women’s Day. It’s a day to highlight not only the strides that have been made for equality, but also the work that’s left to be done to achieve it. In this article we are looking at the real statistics which strike action is highlighting globally and the knock on impacts of this....
In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....
Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....
Festmagasinet are a costume supplier, based in Oslo, Norway. Alongside two physical stores they operate one of the most popular online stores of it’s kind in the country. From their warehouse in Haslevollen they ship out hundreds of items every day. Before WakeupData’s input, they were struggling to consistently achieve their goals on Google Shopping. This was because traditional product categorization was not directly relevant for their setup, which needed product listings to be displayed at their ‘high season’ e.g. in the build-up to certain festivities such as Halloween, New Year’s, Christmas, Easter, etc)....
You probably already know that all Facebook campaigns are structured in much the same way: The main campaign, with smaller ad-sets beneath and each individual ad beneath that. Check out Part 1 and Part 2 in this series to see how you can set up successful Facebook Dynamic Ad campaigns. In this post we want to outline how the campaign creation process works for Facebook, and how you can set up certain factors which can apply to certain elements of your campaign....
You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....
Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...
We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....
Valentine's Day is fast approaching (it's February 14th for those of you who don't want angry looks from your partner/spouse!) This is an event which over recent years has seen huge increases in overall ecommerce spending. In the grey days of February it's a chance to show your loved ones you appreciate them with a gift or experience. In this short post we've pulled out some of the key statistics from previous Valentine's Days to give an insight into what we might expect from 2019. ...
In February we will see the introduction of the EU and Japan trade agreement. For that reason we want to take a quick look at what the agreement sets out and what it could mean for European ecommerce in particular. ...
We want to answer the key questions in our industry - helping agencies, clients and prospective customers to understand the solutions we offer....
