Adding and Removing data from product feeds

by Admin, on Aug 14, 2018 8:53:47 AM

 

It’s common knowledge that for any sales channel, the more complete and clean
(i.e without unwanted HTML code, grammar errors) the product feed you provide, the better those products will perform. 

There are a number of different reasons why you would like to remove products from your product feeds:

- Seasonal products
- Unavailable products
- Products with a low price (CPA will exceed gross margin)
- Unprofitable products
- Some products do well on one channel and not on another

Sometimes, a client will provide a feed with only the required categories filled out (title, description, price, image, etc). We can extract value and enrich that feed simply by taking values from fields that exist and adding them to missing, optional fields (brand, color, size, gender, material etc).

 

Populating product feeds |Client Case

A Danish eCommerce store, Legeakademiet saw a 61% rise in conversions and 131% increase in conversion value following enriching and population of their Google Shopping feeds by WakeupData.

As always, it’s best if we illustrate this with an example.

A clients’ title or description might contain the information that she is selling a jacket which is: black, made by adidas, made of cotton/polyester, for women and size medium.

Instead of leaving that valuable info sitting in the title and description, WakeupData can take it to populate other, previously empty fields, to improve the depth and detail of the feed. In this example, we would be able to easily populate the following fields:

Google Shopping Fields

Value

Color

Black

Brand

adidas

Material

cotton/polyester

Gender

female

Size

medium

 

Removing unwanted text from within the WakeupData platform

We often see that unwanted text has accidentally been included in our clients product listings. This is particularly the case where HTML tags have snuck into product feeds.

Especially when exported directly from webshop systems and most often in product titles and descriptions. Luckily, this can be fixed with a single function. Choose “expression engine” and use the HtmlClean expression. That could look like this:

HTML cleaning

Time estimate

This is a simple, easy-to-use native function of the platform. If needed, this function can be implemented as part of the default feed optimization.

Check out our help video below which explains how you can carry out the function yourself from within the WakeupData platform: 

How to use the remove function in our expression engine-1

 

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