One of our clients had a feed that was expanded to fit advertising purposes, but it was still in a form that was unusable to us, so that’s where Wakeupdata comes in.
OMD Finland agreed with a client to help them boost their digital marketing by taking over their programmatic operations. The pilot campaign was planned to be a dynamic retargeting and dynamic prospecting campaign, with feed-banners, but there has also been preliminary talks about SEM-feeds as well.
They are about to start with nine different banner versions, the goal being that they target people who’ve looked at any Audi models on their site with their latest Audi cars on sale, people who’ve viewed Mercedes-Benz with the newest Mercedes-Benz cars that they have etc....you get the general idea!
We spoke to Joni Helminen from OMD Finland to hear his thoughts on how WakeupData's solutions were helping with his client's feeds for this case:
"Wakeupdata’s feed transformation solution allowed us to transform the client’s feed into not only a usable format for us that we can use to fetch data into our dynamic banners, but to also filter out models and information from the feed we didn’t want there."
"The customization options with the expressions have been especially useful for us so we can make sure that the feed comes in a format our adservers understand, and in a form that we can easily build the banners with and fetch different dynamic information depending on the car model, price and other factors."
"Most importantly, I’ve done feed-based dynamic programmatic campaigns before, but previously we’ve used in-house or outsourced programmers who have created the transformed feed from the client’s feed, and it’s been very resource-consuming on all fronts, creating the feeds but also maintaining them."
Get in touch to find out how our solutions can help you, or learn more about how WakeupData clients are benefitting from optimized data.