Client Case - OMD Finland
by Juan Jose Rodríguez, on August 16, 2018
OMD Finland help hundreds of clients to make their digital marketing more productive and effective. They use optimal marketing tools and processes to boost ecommerce campaign performance.
OMD Finland agreed with a client to help them boost their digital marketing by taking over their programmatic operations.
The pilot campaign was planned to be a dynamic retargeting and dynamic prospecting campaign, with feed-banners and SEM-feeds.
They started with nine different banner ads versions, the goal being that they target people who’ve looked at any Audi models on their site with their latest Audi cars on sale, people who’ve viewed Mercedes-Benz with the newest Mercedes-Benz cars that they have etc....you get the general idea!
We spoke to Joni Helminen, Senior Manager from OMD Finland to hear his thoughts on how WakeupData's solutions were helping with his client's feeds for this case:
"Wakeupdata’s feed transformation solution allowed us to transform the client’s feed into not only a usable format for us that we can use to fetch data into our dynamic banners, but to also filter out models and information from the feed we didn’t want there."
The result for OMD Finland
"The customization options with the expressions have been especially useful for us so we can make sure that the feed comes in a format our ad-servers understand, and in a form that we can easily build the banners with and fetch different dynamic information depending on the car model, price and other factors."
"Most importantly, I’ve done feed-based dynamic programmatic campaigns before, but previously we’ve used in-house or outsourced programmers who have created the transformed feed from the client’s feed, and it’s been very resource-consuming on all fronts, creating the feeds but also maintaining them."
As I keep learning more about the expressions, WakeupData lets a person like me with no programming background build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver for us in future cases.
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