by Guest Author, on Apr 24, 2019 10:27:22 AM

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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Topics:Insiderfeaturetipsocialhow to sell on google shoppinggoogle

by Ben Culpin, on Apr 23, 2019 4:47:35 PM

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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Topics:featuretipgooglefeed optimization

by Ben Culpin, on Apr 15, 2019 9:00:00 AM

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

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Topics:featuretipsocialclient casefeed optimization

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Apr 8, 2019 1:00:00 PM

Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximize your conversion value and expand your reach" They simply …

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Topics:google

by Ben Culpin, on Apr 8, 2019 6:53:00 AM

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …

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Topics:Product Feed Managementfacebookadgoogleamazondynamic adsfeed optimization

by Ben Culpin, on Apr 2, 2019 11:20:14 AM

What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, …

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Topics:how to sell on google shoppingadcssgoogle