by Ben Culpin, on May 24, 2019 12:01:00 PM

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

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by Ben Culpin, on May 20, 2019 4:19:58 PM

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on May 20, 2019 2:30:03 PM

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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Topics:tiphow to sell on google shoppinggoogle

by Ben Culpin, on May 15, 2019 11:11:00 AM

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip …

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by Ben Culpin, on May 8, 2019 11:19:36 AM

Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. What's more, 72% of users have actually made purchases …

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Topics:featuretipProduct Feed Managementfacebookinstagram