About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …

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by Ben Culpin, on May 6, 2020 |

At the end of April, Google announced their shift for its Shopping Search service towards free listings. This new system offers online retailers of any size the ability to get …

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by Ben Culpin, on April 21, 2020 | Client Cases

This is an uncertain time for many ecommerce businesses. As a feed marketing SaaS we've spoken to many agencies recently who have seen a scaling back in many of their …

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by Ben Culpin, on April 6, 2020 | Ecommerce Guides

Since the global outbreak of Covid-19, predictions and expectations on the impacts and roles of ecommerce during this time have been commonplace. The objective of this article is therefore not …

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by Ben Culpin, on March 30, 2020 | Image Transformation

In the world of ecommerce, more and more channels are realising the importance of the product image - and offering the tools to help digital marketers take advantage of this …

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by Ben Culpin, on March 16, 2020 | How to sell on Google Shopping

With a predicted audience of 1.2 billion worldwide by the end of 2020, ecommerce is an industry that is only growing. The Fashion and Apparel industry is consistently a major …

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by Ben Culpin, on March 3, 2020 | Partnership

We are delighted to announce our partnership with Danish retailer Salling Group. Beginning as an Aarhus-based manufacturer in 1906, Salling Group is Denmark's largest retailer, with shops, online stores, restaurants …

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January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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by Ben Culpin, on February 10, 2020 | Product Feed Optimization

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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by Ben Culpin, on February 5, 2020 | Platform Updates

February has seen the launch of a range of product updates. In keeping with our goals for 2020, these are focused on empowering our platform users, by giving them the …

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by Ben Culpin, on January 2, 2020 | tips & tricks

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

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by Ben Culpin, on December 17, 2019 | Google Ads

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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