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Recent Posts by Ben Culpin:
by Ben Culpin, on March 15, 2021 | Google Ads
In today's fast-paced e-commerce world, it is crucial for businesses to stay on top of their game when it comes to updating their Google Merchant Center feed. One of our …
Read Storyby Ben Culpin, on March 8, 2021 | News | World Ecommerce
March 8th marks an important date on the calendar: International Women’s Day. It’s a day to highlight not only the strides that have been made for equality, but also the …
Read Storyby Ben Culpin, on March 8, 2021 |
You might feel like you've tried everything already. Improving your ads' headlines, adjusting copy, trialling different ad placements with different audiences. Yet conversions still aren't increasing. Something to consider then …
Read Storyby Ben Culpin, on March 1, 2021 |
It's been said before, but it's worth saying at least once more: 'The quality of your product data is the deciding factor in the success of Google Shopping campaigns'. Or …
Read Storyby Ben Culpin, on February 22, 2021 |
We recently sat down to have a chat with Niklas Bruun, founder of NB Digital - an agency focused on delivering quality results for clients Social Media advertising. Having used …
Read Storyby Ben Culpin, on February 19, 2021 |
Apple has announced changes with iOS 14 that will affect how Facebook receive and process conversion events from tools like the Facebook pixel. This means that anyone who currently uses …
Read Storyby Ben Culpin, on February 15, 2021 | Google LIA
The unprecedented surge in eCommerce spending took many by surprise. Last year the industry grew by 40.9% year-on-year - by nearly three times the expected average. For any retailer with …
Read Storyby Ben Culpin, on January 25, 2021 | Product Feed Management | Facebook Ads | Instagram
Whether its for prospecting or remarketing, Facebook Dynamic Product Ads need creative and engaging visuals to drive the best performance. As digital advertising becomes more and more about relevancy and …
Read Storyby Ben Culpin, on November 24, 2020 |
We are entering the busiest e-commerce season of the year, which means the need for frequent product updates is more important than ever. Through the WakeupData platform, any eCommerce brand, …
Read Storyby Ben Culpin, on September 25, 2020 | tips & tricks | Amazon advertising
If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …
Read Storyby Ben Culpin, on September 7, 2020 | Google Ads
It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …
Read Storyby Ben Culpin, on August 31, 2020 |
For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …
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