Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

by Ben Culpin, on Feb 17, 2020 7:15:00 AM

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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Topics:how to sell on google shoppinggoogle

by Ben Culpin, on Feb 10, 2020 7:45:00 AM

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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Topics:feed optimization

by Ben Culpin, on Feb 5, 2020 3:27:33 PM

February has seen the launch of a range of product updates. In keeping with our goals for 2020, these are focused on empowering our platform users, by giving them the …

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Topics:platform

by Ben Culpin, on Jan 2, 2020 2:23:41 PM

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

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Topics:tip

by Ben Culpin, on Dec 17, 2019 7:00:00 AM

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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Topics:google

by Ben Culpin, on Dec 9, 2019 11:30:00 AM

When you are using Facebook Ads, there is one factor which is crucial to get right from the start: The Facebook Pixel. When helping clients to effectively optimize and manage …

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by Ben Culpin, on Nov 12, 2019 1:55:24 PM

We've all seen the statistics that Black Friday sales globally are increasing year-on-year, but what do the statistics look like for Denmark and the rest of the Nordics? When are …

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Topics:black friday

by Ben Culpin, on Nov 10, 2019 4:33:00 PM

When it comes to marketing your product listings on different sales channels, keeping your feeds updated frequently with the latest info can help to boost your campaign performance. This is …

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Topics:ecommerce

by Ben Culpin, on Nov 3, 2019 12:05:00 PM

PIM stands for Product Information Management. You may have already heard the term, as in recent years it’s a hot topic in B2B and B2C Commerce, and as an industry …

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Topics:ecommerce

by Ben Culpin, on Oct 27, 2019 2:06:00 PM

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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Topics:google

by Ben Culpin, on Oct 21, 2019 11:12:10 AM

The past few weeks have seen a range of new features and alterations to the WakeupData platform. Each of these has been focused on improving the overall experience, through usability, …

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Topics:platform

by Ben Culpin, on Oct 21, 2019 9:55:05 AM

A significant change to the WakeupData platform comes in the form of an entirely new addition to the import stage: Field Conversions. These now allow the user to make alterations …

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Topics:platform

by Ben Culpin, on Oct 20, 2019 3:52:00 PM

E-commerce companies already have a lot of data at their fingertips. But making full use of that data is a challenge. Machine learning is able to make sense of digital …

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Topics:ecommerce

by Ben Culpin, on Oct 20, 2019 11:46:00 AM

One of the latest product updates in a line of changes sees major improvements to the Expression Engine interface. First up we'll take a quick look at why we decided …

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Topics:Product Feed Management

by Ben Culpin, on Oct 20, 2019 11:12:00 AM

The change log is a brand new feature to the WakeupData platform, added in the Import Overview. The intended function of Change log? By referring to your change log for …

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Topics:platform

by Ben Culpin, on Oct 16, 2019 2:50:48 PM

We are very pleased to announce a new partnership with digital marketing agency Synlighet. Holding the record of running Norway's very first Google Adwords ad in the early 2000s, Synlighet …

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Topics:partnership

by Ben Culpin, on Oct 13, 2019 9:54:00 AM

We’re happy to present you with the latest update in a long line of improvements to the WakeupData platform. These changes bring not only new visual changes but time-saving, simplifying alterations …

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Topics:Product Feed Management

by Ben Culpin, on Sep 16, 2019 8:18:00 AM

We want this to be more than just another Black Friday checklist for digital marketers. Let's be honest, the majority of "Must-have tips" or "Essential hacks" for Black Friday and …

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Topics:ecommerce

by Ben Culpin, on Sep 6, 2019 7:04:00 AM

You may already know about the benefits of implementing affiliate marketing as part of your sales strategy. Responsible for 15% of total digital media online revenue, the performance-based model of …

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Topics:tipecommerce

by Ben Culpin, on Sep 5, 2019 11:11:29 AM

Tidligere denne måned annoncerede Fruugo et partnerskab med Handelsrådet for den kongelige danske ambassade i London. Formålet med dette partnerskab er, at cross-boarder specialisten Fruugo skal hjælpe danske købmænd med …

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Topics:ecommerceonline store

by Ben Culpin, on Sep 3, 2019 8:01:00 AM

As a manufacturer selling online, you face a number of unique problems. Firstly, you want to be able to maintain accuracy and quality of your product information across all your …

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by Ben Culpin, on Aug 27, 2019 11:23:12 AM

Earlier this month, Fruugo announced a partnership with the Trade Council for the Danish Royal Embassy. The aim of this partnership is for the cross-border specialists Fruugo to help Danish …

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Topics:ecommerceonline store

by Ben Culpin, on Aug 26, 2019 7:19:00 AM

When it comes to promoting your business for the automotive industry, there are a wide array of options available for driving traffic and building interest. What's more, it doesn't have …

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Topics:facebookinstagram

by Ben Culpin, on Aug 20, 2019 8:53:59 AM

We are proud to be working with Danish company HiFi Klubben to help with their ecommerce efforts in expanding to new European markets. HiFi Klubben is an audio and visual …

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Topics:newspartnershipfeed optimizationecommerceonline store