Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

by Ben Culpin, on Aug 6, 2019 3:41:23 PM

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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Topics:tipgooglefeed optimizationecommerceonline store

by Ben Culpin, on Jul 29, 2019 8:00:00 AM

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT... ...you're not sure where to start? Read on. This article is for you! There are literally …

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Topics:Product Feed Managementfacebookgoogleinstagramamazonfeed optimizationecommerceonline store

by Ben Culpin, on Jul 13, 2019 12:02:00 PM

According to the latest report on European ecommerce, the industry is expected to be worth 621 billion euros by the end of 2019. In comparison to 2018's valuation of 547 …

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Topics:newsworldsocialecommerce

by Ben Culpin, on Jul 13, 2019 6:16:00 AM

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

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Topics:featuretipamazonfeed optimizationecommerce

by Ben Culpin, on Jun 27, 2019 9:30:00 AM

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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Topics:featuretiphow to sell on google shoppinggoogleecommerce

by Ben Culpin, on Jun 18, 2019 12:06:40 PM

In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more …

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Topics:cssgoogle

by Ben Culpin, on Jun 17, 2019 7:00:00 AM

Last year we published at article about Amazon's imminent arrival in Scandinavia. In this we stated that it was pretty certain that Amazon would have set up an ecommerce base in …

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Topics:newsworldamazonfeed optimization

by Ben Culpin, on Jun 10, 2019 8:33:00 AM

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …

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Topics:how to sell on google shoppinggoogle

by Ben Culpin, on Jun 10, 2019 8:00:00 AM

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

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Topics:newsfeaturetiphow to sell on google shoppinggoogle

by Ben Culpin, on Jun 4, 2019 8:00:00 AM

You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram - as well as for internal use like website …

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Topics:facebookdynamic adsfeed optimizationimage transformation

by Ben Culpin, on May 24, 2019 12:01:00 PM

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

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Topics:featuretipfacebookad

by Ben Culpin, on May 20, 2019 4:19:58 PM

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on May 20, 2019 2:30:03 PM

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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Topics:tiphow to sell on google shoppinggoogle

by Ben Culpin, on May 15, 2019 11:11:00 AM

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip …

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Topics:featurefacebookadtravel

by Ben Culpin, on May 8, 2019 11:19:36 AM

Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. What's more, 72% of users have actually made purchases …

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Topics:featuretipProduct Feed Managementfacebookinstagram

by Ben Culpin, on Apr 23, 2019 4:47:35 PM

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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Topics:featuretipgooglefeed optimization

by Ben Culpin, on Apr 15, 2019 9:00:00 AM

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

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Topics:featuretipsocialclient casefeed optimization

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Apr 8, 2019 1:00:00 PM

Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximize your conversion value and expand your reach" They simply …

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Topics:google

by Ben Culpin, on Apr 8, 2019 6:53:00 AM

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …

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Topics:Product Feed Managementfacebookadgoogleamazondynamic adsfeed optimization

by Ben Culpin, on Apr 2, 2019 11:20:14 AM

What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, …

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Topics:how to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 29, 2019 7:01:00 AM

We are incredibly pleased to say that WakeupData has made it to the finals of the FDIH e-commerce awards 2019 for the third year in a row! First and foremost, …

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Topics:newsfeatureworld

by Ben Culpin, on Mar 21, 2019 2:57:57 PM

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …

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Topics:newshow to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 21, 2019 11:24:00 AM

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …

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Topics:featuretipProduct Feed Managementadfeed optimization