Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally.
The ecommerce and digital marketing industry is one which is constantly changing. New products, features, global events and regulations means those in the industry need to stay on-top of these changes, their impacts and the opportunities for growth.
Learn from our expert guest how to use Pinterest as a high-performing ecommerce channel.
Recent Posts by Ben Culpin:
January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …Read Story
What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …Read Story
We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …Read Story
Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …Read Story
by Ben Culpin, on December 9, 2019 |
When you are using Facebook Ads, there is one factor which is crucial to get right from the start: The Facebook Pixel. When helping clients to effectively optimize and manage …Read Story
by Ben Culpin, on November 12, 2019 |
We've all seen the statistics that Black Friday sales globally are increasing year-on-year, but what do the statistics look like for Denmark and the rest of the Nordics? When are …Read Story
When it comes to marketing your product listings on different sales channels, keeping your feeds updated frequently with the latest info can help to boost your campaign performance. This is …Read Story
PIM stands for Product Information Management. You may have already heard the term, as in recent years it’s a hot topic in B2B and B2C Commerce, and as an industry …Read Story
Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …Read Story
E-commerce companies already have a lot of data at their fingertips. But making full use of that data is a challenge. Machine learning is able to make sense of digital …Read Story
We are very pleased to announce a new partnership with digital marketing agency Synlighet. Holding the record of running Norway's very first Google Adwords ad in the early 2000s, Synlighet …Read Story
We want this to be more than just another Black Friday checklist for digital marketers. Let's be honest, the majority of "Must-have tips" or "Essential hacks" for Black Friday and …Read Story