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About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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The ecommerce and digital marketing industry is one which is constantly changing. New products, features, global events and regulations means those in the industry need to stay on-top of these changes, their impacts and the opportunities for growth. 

Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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by Ben Culpin, on February 10, 2020 | Product Feed Optimization

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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by Ben Culpin, on January 2, 2020 | tips & tricks

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

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by Ben Culpin, on December 17, 2019 | Google Ads

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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by Ben Culpin, on December 9, 2019 |

When you are using Facebook Ads, there is one factor which is crucial to get right from the start: The Facebook Pixel. When helping clients to effectively optimize and manage …

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by Ben Culpin, on November 12, 2019 |

We've all seen the statistics that Black Friday sales globally are increasing year-on-year, but what do the statistics look like for Denmark and the rest of the Nordics? When are …

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by Ben Culpin, on November 10, 2019 | Ecommerce Strategies

When it comes to marketing your product listings on different sales channels, keeping your feeds updated frequently with the latest info can help to boost your campaign performance. This is …

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by Ben Culpin, on November 3, 2019 | Ecommerce Strategies

PIM stands for Product Information Management. You may have already heard the term, as in recent years it’s a hot topic in B2B and B2C Commerce, and as an industry …

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by Ben Culpin, on October 27, 2019 | Google Ads

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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by Ben Culpin, on October 20, 2019 | Ecommerce Strategies

E-commerce companies already have a lot of data at their fingertips. But making full use of that data is a challenge. Machine learning is able to make sense of digital …

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by Ben Culpin, on October 16, 2019 | Partnership

We are very pleased to announce a new partnership with digital marketing agency Synlighet. Holding the record of running Norway's very first Google Adwords ad in the early 2000s, Synlighet …

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by Ben Culpin, on September 16, 2019 | Ecommerce Strategies

We want this to be more than just another Black Friday checklist for digital marketers. Let's be honest, the majority of "Must-have tips" or "Essential hacks" for Black Friday and …

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