Guest Author

Recent Posts by Guest Author:

by Guest Author, on Feb 3, 2020 2:22:14 PM

If you want to make a notable difference to reaching your Conversion and ROI goals through your digital marketing efforts in 2020, you should know that Facebook continues to be …

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Topics:facebook

by Guest Author, on Jan 27, 2020 6:30:00 AM

Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …

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Topics:newsgoogle

by Guest Author, on Jan 21, 2020 2:10:12 PM

Digital Marketing Agency Kvantum use WakeupData's feed management platform as a means of adding value to their clients feeds. In this case we take a look at how they were …

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Topics:client casefeed optimization

by Guest Author, on Jan 15, 2020 12:53:23 PM

KPIs are performance measures used to track the growth process, general performance and effectiveness of your site. It lets you know how well the personnel that make up the organisation …

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Topics:ecommerce

by Guest Author, on Dec 18, 2019 2:10:19 PM

Each year, new online trends are helping to redefine ecommerce. In 2020, online sales are expected to generate a projected revenue of $4 trillion (image below). But what does this …

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Topics:ecommerce

by Guest Author, on Nov 6, 2019 12:30:00 PM

Advertising can be obnoxious, invasive and repetitive which is why many people are sick of ads. Did you know that over 25% of internet users are using some form of …

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Topics:facebook

by Guest Author, on Nov 3, 2019 11:20:00 AM

Online sales have been steadily growing over the past couple of years, which means that running an eCommerce business comes with a lot of opportunities for making a profit. E-retail …

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Topics:ecommerce

by Guest Author, on Sep 17, 2019 7:36:00 AM

Selling effectively online requires a series of strategic decisions implemented at the right time. Using sales channels and paid advertising to boost your sales is one side of the equation, …

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Topics:ecommerceonline store

by Guest Author, on Sep 13, 2019 3:09:00 PM

In an ideal scenario, all of your site’s visitors would decide to purchase your products, sign up for your services, download an eBook, or subscribe to your email list the …

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Topics:facebook

by Guest Author, on Aug 30, 2019 9:34:22 AM

If you’re reading this, you probably know that Instagram is the place to be. Of their 500 million active daily users, 80% of them voluntarily connect with a brand and …

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by Guest Author, on Aug 27, 2019 8:03:00 AM

Business is all about making decisions. How do you know what is the right decision to make though? Your instinct can be valuable, but it's not always accurate. The answers …

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Topics:tipecommerceonline store

by Guest Author, on Aug 19, 2019 12:04:49 PM

When it comes to digital marketing channels, many digital marketers focus on the most popular channels, such as Facebook, Instagram, and Google. They are popular because they work for most …

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by Guest Author, on Aug 16, 2019 1:46:33 PM

The e-commerce business is all about keeping your eye on the changes, quick reactions, and continuous analytics. Performing all of these tasks manually can get overwhelming while automating your processes …

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Topics:ecommerceonline store

by Guest Author, on Jul 22, 2019 8:11:00 AM

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …

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Topics:tipfeed optimizationonline store

by Guest Author, on Jul 16, 2019 8:30:00 AM

The conversion funnel for many online stores can be pretty "leaky." If you analyze yours right now, you'll most likely notice a large >50% drop-off at the very first stage …

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Topics:tipecommerceonline store

by Guest Author, on Jun 17, 2019 8:41:00 AM

Running an online business is not an easy task. Your success leans not only on the functionality of your store and effective product feed management strategies. It’s also important to …

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Topics:Insidertipecommerce

by Guest Author, on Apr 24, 2019 10:27:22 AM

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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Topics:Insiderfeaturetipsocialhow to sell on google shoppinggoogle