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Feed and content optimization brings success... always.
El-Salg’s main goal was to clean and optimize their data to ensure high quality feeds for all their sales and marketing channels.
More importantly, their product catalogue had to be uploaded to their most relevant channels in a simple, effective and affordable way.
Our Connect and Crawl solutions transformed El-Salg’s product catalogue and displayed massively improved product content in completely new marketing channels.
Titles, descriptions and product attributes were optimized with greater detail and tailored for each channel. Meanwhile, more information was added from different data sources to further enrich the feeds - e.g: scraping sites for GTINs for each product in the feed.
Using our comparison sheet, for this case we were able to pin-point optimization opportunities and acted on product content for better performance.
Our feed optimizations increased El-Salg’s traffic through better visibility and decreased their cost of sale immensely.