WakeupData impression share and conversion value
The main goal for this case study was to increase conversion rates through engaging more with the customers and making the most out of the website traffic. Also, it was aimed to increase impression share and conversion value in order to mark higher sales performance online faster.
The very initial focus was improving GrejFreak’s Google Merchant Center categories and then enriching the feed by adding special filters.
Content globalisation through data quality management
After GrejFreak’s data management profile was updated by WakeupData's Connect, Supercharge and Expand, the newly enriched feed was implemented successfully - leading to a large increase of their daily impression share by 88%. This was followed by a 153% increase in total conversion value, only after one day of set-up.
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