One of WakeupData's newest clients has been using weather data and currency conversion for their product feeds.
They are already selling from stores in multiple countries globally, but came to us with the desire to see an optimization and improvement to the basic product data in their existing Google Shopping Feed.
With our goal to help Danish webstores expand into new markets, the partnership with this company looks to be ideal in helping them achieve their goals and give them optimized, high-performance feeds for further expansion.
When selling online, e-commerce businesses should strive to make use of any extra features, which can give them the crucial edge over their competitors.
Our client first specified different preferences for feeds depending on their target country.
For example, their UK feed will make use of WakeupData's currency converter - which allows you to automatically show your product listings in the correct price when selling in multiple countries - without having to make any changes to your website.
We use European Central Bank to give them the most up-to-date conversion rates.
We have also discussed with them the possibility of implementing WakeupData's weather data feature, which we introduced earlier this year.
For this company, specializing in some products which are aimed towards a certain weather type, this tool could be ideal in giving targeted displays to certain shoppers, dependant upon the current weather conditions of their region.
There are 3 different parameters: minimum temperature, maximum temperature and weather type - ensuring that you can maximize your company's exposure and online conversions during periods of the most ‘opportune’ weather.
Keep your eyes on WakeupData's blog to hear the results of our client's optimized feeds, read our other Client Cases here and don't hesitate to get in touch if you have any questions regarding weather data or currency conversion.