Denmark has a population of around 5.7 million, with an estimated 97% having access to the internet.
Over two thirds of these regularly use the internet for shopping, meaning there is a large and dedicated audience ready to purchase your products online.
- Revenue in the "eCommerce" market amounts to US $5,719m in 2019 (source).
- Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 7.8% resulting in a market volume of US$7,728m in 2022 (source).
- The market's largest segment is the segment "Fashion" with a market volume of
US$1,753m in 2019 (source).
The results from 2019 show us that the European eCommerce industry is continuing to thrive, with the statistics predicted a growth to €621 billion by the end of the year (source).
In fact, a number of categories in the report show that Denmark is leading eCommerce growth in categories like Ease of Doing Business Index, highest spending per online shopper and internet penetration index.
What is driving Denmark's
Similar to our e-commerce guide to Sweden, the results from Denmark show this is already a mature
Consumer behaviour in Denmark
Shopping channels in Denmark- which to use?
The growth of current shopping trends are forcing merchants to diversify their ecommerce strategy and to explore channels where people are actively searching for a product, wanting to seek the best possible deal through comparison.
The channel you select is dependent upon what products you are selling. The list we have compiled offers a shortlist of some options for sellers wishing to break into a Danish market specifically.
PriceRunner are a leading shopping comparison site in Sweden, Denmark, France and Germany.
Products can be listed on Pricerunner under two types of categories: price comparison categories and shopping categories. Each category has its own characteristics.
Requirements for Merchants:
- Merchants need to have at least 200 products in their inventory;
- The products listed must all be in new condition;
- It is recommended that you advertise more than 80% of your inventory on Pricerunner;
- All the product feeds on our site are updated on Pricerunner between midnight and 4am each night.
You can check their product feed specifications plus all the recommendations here.
Coolshop is the first Scandinavian Marketplace stretching into seven countries - Denmark, Norway, Sweden, Finland, Germany, Netherlands and United Kingdom.
An online retailer primarily selling video games and consoles at source, Coolshop has begun rapidly expanding its retail categories in recent years - seeking out new opportunities and leading technological development.
Their feed requirements include EAN code, brand, Primary Color and Size - click here to find out more.
Wupti.com is a Danish online store, with over 10,000 item numbers in the assortment, one of Denmark's largest e-shops for the sale of electronics and white goods.
Wupti are known by 90% of Danish shoppers - saving costs for lower prices while continuing to set the benchmark for digital user experiences and customer satisfaction.
Partner ads is a Danish affiliate network active since 2002. They have over 2000 affiliate partners in their focus markets across Denmark, Sweden and Norway.
Merchants can start adversting on Partner ads by uploading their product feeds to Partner-ads in a XML format, you can find out their feed specifications here.
Reaching out to your Danish audience
As the statistics mentioned above show us, there is a rapidly growing number of Danish consumers who are shopping online regularly.
Take the time to select which channel might be right for you. Check out their product categories to see if they support your products categories and consider carrying out a trial campaign to see if you get results.
To find out more about your selling options in Denmark and our Data feed management solutions simply follow the link below.