In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up.
In this post we want to take a look at the steps you need to take before you begin successfully implementing your campaigns. This involves outlining some of the options Facebook provides you in segmenting your audiences, planning who you want to reach out to and how you want to reach them.
Establish your audience
Retargeting with Dynamic Ads
- Specific website page(s) where the event has taken place.
- Define the parameters of your pixel code:
- The device used to perform the event action (computer, tablet mobile).
Selecting your Demographics, Interests or Behavior
Below are some possibilities of what you can add to your Dynamic Ads in order to give extra value to your campaigns: