More and more potential customers are becoming immune to the traditional online advertising techniques, so dynamic advertisements which leverage customer browsing data to make intelligent promotions makes sense more than ever.
Whether you have heard of Facebook Dynamic ads before and considered implementing them, or if this is the first time you've come across them - this article aims to give a short overview of what dynamic ads are and how you can use them.
What are Facebook Dynamic Ads?
Where are the dynamic ads displayed?
How do they automate your marketing efforts?
Sounds good? Keep reading and we'll tell you how to set up Facebook Dynamic Ads
1. Create and upload a Product Catalog
2. Configure Your Pixel
Place the Facebook pixel on your online store and modify it to report when customers are viewing, adding to their cart, or purchasing your products.Your Facebook pixel is the same pixel which is used to create website Custom Audiences or to track conversions and you will be able to find your pixel code in your ad account under Tools > Pixels.
If you want to learn how to create a Facebook Pixel, read How to Create a Facebook Pixel.
3. Setup a Dynamic Ad Template
Once you have set up your product catalog and updated your Facebook pixel, you can create a dynamic ad template which forms the starting point for all your products.
Facebook's Dynamic ad templates let you map the data fields within your product catalog to certain places in the text of your Facebook ads.
So you are extracting certain data out of your catalog (like name, brand, price, etc) and adding it into these ad templates. These work across all devices and can be a carousel, single-product or collection format and you can send them directly on Facebook Newsfeeds or in the right-hand column.
4. Start Your Campaigns!
Facebook will now be able to use the data from your site's visitors in order to give accurate ads based on which products they browsed or keywords they searched.
Facebook Dynamic Ads are (one of) the best ways to deliver your products to key target audience at the right time - when you know you will get results.
We've produced a free ebook on how to start effectively using and optimizing your Facebook Dynamic Ad campaigns:
Want to get started today? Check out our article on how to set up your product data feed for Facebook, or talk to one of our team to get a full overview of what we offer via the link below.