Facebook Dynamic Ads 2020 - Your Guide to Getting Started.

by Ben Culpin, on Dec 3, 2018 7:01:00 AM

More and more potential customers are becoming immune to the traditional online advertising techniques, so dynamic advertisements which leverage customer browsing data to make intelligent promotions makes sense more than ever. 

Whether you have heard of Facebook Dynamic ads before and considered implementing them, or if this is the first time you've come across them - this article aims to give a short overview of what dynamic ads are and how you can use them. 

What are Facebook Dynamic Ads?

Facebook dynamic ads automatically promote products to people who have expressed an interest by visiting your online store or viewing your products elsewhere on the Internet. Earlier this year we published our guide to Instagram Dynamic Ads - and these follow a similar concept.
Getting started is simple, you just upload your product catalogue and set up your campaign, and it will continue working for you for as long as you want – using the right target audience for your products and using up-to-date pricing and stock levels.
Facebook’s Dynamic Ads are designed primarily to help online retailers increase their product catalog sales.


Where are the dynamic ads displayed?

Your ads will be displayed across all devices on Facebook, Instagram, and pages within the Facebook Audience NetworkThey track and capture intent signals shown by individuals on websites and apps. 
instagram carousel ad

How do they automate your marketing efforts?

Facebook Dynamic ads take all relevant product information from your product catalog and insert it into a pre-made templates - saving your the hassle of having to manually set up hundreds/ thousands of ads. 
And once you've set up your product feed for Facebook it requires little maintenance as information will automatically be kept up-to-date. 
Implementing them means you can target your specific ad messages depending on where your audience is located in your sales funnel - offering them more relevant products from your catalog. 
For example, you can filter by category, brand or price. Targeting options for Dynamic Ads let you filter by different categories like brand or price to give you an extra layer of support in helping you reach higher conversion rates and ROI. 
Once you have an campaign established, you can extract performance reports from Facebook. These provides details of which ads, products and target audience have produced the best results, which can then be used to improve and perfect your targeting, bidding and outreach.  

Sounds good? Keep reading and we'll tell you how to set up Facebook Dynamic Ads


1. Create and upload a Product Catalog

If you haven't already done so, start creating a data feed of all the product listings you want to be included in your Dynamic Ads.  There are lots of ways to do this, for example WakeupData offer a web crawling service which can collect the data directly from your website.  
As with any other sales channel, you will then need to adapt your feed slightly so it gets approved by Facebook. Check out our Guide to selling on Facebook which runs through their required and optional fields for a correctly formatted product feed. 
An import WUD
And for truly successful campaigns, you'll want to start doing more than just importing an approved feed. Data feed management tools not only let you deal with large amounts of product data, but also lets you optimize your listings - improving titles, descriptions and adding eye-catching content to your product images.
Taking this step to choose high-quality data through feed management solutions will see significant improvements. Facebook rewards and positive reactions from your audience will provide greater reach at lower costs.

2. Configure Your Pixel

Place the Facebook pixel on your online store and modify it to report when customers are viewing, adding to their cart, or purchasing your products.Your Facebook pixel is the same pixel which is used to create website Custom Audiences or to track conversions and you will be able to find your pixel code in your ad account under Tools > Pixels.

If you want to learn how to create a Facebook Pixel, read How to Create a Facebook Pixel.


 facebook pixel

(Image credit)


3. Setup a Dynamic Ad Template

Once you have set up your product catalog and updated your Facebook pixel, you can create a dynamic ad template which forms the starting point for all your products.

facebook dynamic product ads(Image credit)


Facebook's Dynamic ad templates let you map the data fields within your product catalog to certain places in the text of your Facebook ads.

So you are extracting certain data out of your catalog (like name, brand, price, etc) and adding it into these ad templates. These work across all devices and can be a carousel, single-product or collection format and you can send them directly on Facebook Newsfeeds or in the right-hand column. 


4. Start Your Campaigns!

Facebook will now be able to use the data from your site's visitors in order to give accurate ads based on which products they browsed or keywords they searched. 

 As I mentioned at the beginning, there is a need for more and more relevancy in online advertising - and solutions that offer accuracy in your targeting are becoming vital. 

Facebook Dynamic Ads are (one of) the best ways to deliver your products to key target audience at the right time - when you know you will get results.

We've produced a free ebook on how to start effectively using and optimizing your Facebook Dynamic Ad campaigns:

Dynamic Ads eBook


Facebook-Dynamic-Product-Ads---ebook-preview (1)Want to get started today? Check out our article on how to set up your product data feed for Facebook, or talk to one of our team to get a full overview of what we offer via the link below. 

Book your coffee

Topics:tips & tricksFacebook Ads