Optimizing Images for Facebook Ads [Client Case]
Written by Ben Culpin, Posted on February 18, 2019
(Last Updated: June 23, 2020)
Before we get into the creative areas of a Facebook image, we’ve listed out some of Facebook’s basic image requirements and recommendations. Be sure that your images follow these standard guidelines. Design recommendations:
- File type: jpg or png
- Image ratio: 9:16 or 16:9
- Text limit: 125 characters
- If your image has more than 20% text, you may experience reduced delivery
Contrary to what we saw from our guide to optimizing Google ad images, you actually have a lot more freedom with Facebook.
This doesn't just mean that you can forget about the strict white background rule. It also means you can add multiple extra fields like logos, promotions, overlays - you name it!
As long as it isn't filling too much of the image, Facebook, Instagram and the audience network and much more lenient in letting you create eye-catching images.
What is Image Transformation?
The designs which you apply can be added directly to your product feed, taking into account certain information from that feed.
Apply factors like discount prices, discount percentages, savings, brand, logos - all fully automated.
If you do want more info you can check out our explainer video on Image Transformation below.
Our client's story
The value which WakeupData can provide:
We've put together an Image Transformation comparison article to show how we compare to the leading competitors on the market.
Still not convinced about Image Transformation? Try it out for yourself!