For the next article in the Shopify series we look at some of the easy mistakes you can make as a first time user on Shopify - then offer simple, actionable solutions so you can avoid making these same errors in the future.
1.Low-quality photos, logos and banners
Having an image which is the wrong size, background or quality is a common error and one which will lose you customer interest fast.
As we outlined in our earlier blogpost, the images you use for your products are the biggest factors in determining whether you are going to make a sale - and the same rings true for the logos and banners you choose to use on your Shopify storefront.
Luckily, when you are exporting your product feeds to multiple channels via data feed marketing tools like NEO, the WakeupData platform, you can relieve yourself of the stress by being able to easily optimize your listings across a range of factors, including your product images.
2. Using pop-ups that appear within 30 seconds of visiting their site
Pop-ups can be irritating for customers but they have proven to be an effective method of collecting potential leads and giving out discounts.
However, if a visitor to your store receives a pop-up straight away they will be annoyed and much less likely to make a purchase.
The solution? - If you do choose to implement them on your Shopify store, don't set them up to pop-up immediately.
Your customers need time to to browse the site before you ask them to sign up for something - ideally wait 1-2 minutes and don't spam them multiple times if they click on different pages of the same site - make a good first impression!
3. Using a overly-bright or contrasting Shopify color scheme
One of the great drawing points of Shopify in comparison to their competitors is the level of customization they offer to their clients.
Unfortunately, some users take this to mean that they should make their storefront look totally unique by using outrageous and over the top designs.
The solution? - Stick to color schemes which are already proven to work.
No one is going to accuse you of copying competitors by using a simple and most importantly readable design. Stick to white(ish) background so all text stands out and doesn't make your customer tear out their hair trying to read your product listings!
4. Not testing the site on multiple devices prior to launching
Just because your store looks good on your computer, that doesn't mean it will look the same on mobiles, tablets, etc.
This isn't a problem unique to Shopify - we had the same problems when launching the new WakeupData website earlier this year so we're speaking from experience here!
The solution? - Test and test again! Check it all out on multiple devices to make sure things are working and displaying as they should.
If they're not you might need to change text, logos or consider resizing certain images so they don't get distorted.
5. Sitting back and waiting for customers to flock to your new website
Sadly it doesn't quite work like that. Just having a beautiful Shopify store isn't enough to guarantee you any sales- in fact the chances of someone finding your new site organically is pretty much zero.
You need to market your store: decide who you are selling to, which areas and why your products stand out in order to get your products out there.
The solution? - WakeupData's feed marketing solutions are tailored to you and your business. Put your webstore on the map.
Simply connect your Shopify store to the WakeupData platform, where you can optimize all your data, and then export to hundreds of different global channels of your choice. Get in touch to find out how you can get started.