WakeupData pleased to be supporting HiFi Klubben in expanding to new markets

We are proud to be working with Danish company HiFi Klubben to help with their ecommerce efforts in expanding to new European markets....

How to grow eCommerce sales using niche advertising channels

When it comes to digital marketing channels, many digital marketers focus on the most popular channels, such as Facebook, Instagram, and Google....

Our Digital Transformation Rocket is now 5 and a new mission is underway!

It is important to recognize milestones in the growth of a company. The one we are celebrating this month at WakeupData is nothing less than a tale of effort, resilience, a fair amount of failure, grit and finally success. ...

Using Custom Labels for Google Shopping campaigns

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product Type, ID, Condition or Brand. But sometimes those factors can be limiting. That's where Custom Labels come in....

Ecommerce channels - Which is the right choice for you?

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT......

5 Proven Ways to Increase Traffic as a Direct To Consumer Brand

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream. The control was in the hands of distributors and they could choose how and which products to sell to mass audiences....

Three (almost guaranteed to work) A/B tests every Online Store should run

The conversion funnel for many online stores can be pretty "leaky." ...

Denmark leads European ecommerce growth

According to the latest report on European ecommerce, the industry is expected to be worth 621 billion euros by the end of 2019....

How to set up Product Review Feeds for Google Shopping

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing your product listings ads....

Expansion of WakeupData's Google CSS offering to 9 markets across Europe

In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more European countries than ever before....

What are the costs of website downtime (and how to prevent them)?

Running an online business is not an easy task. Your success leans not only on the functionality of your store and effective product feed management strategies....

Amazon in the Nordics - Using your Amazon Ads

Last year we published at article about Amazon's imminent arrival in Scandinavia.  In this we stated that it was pretty certain that Amazon would have set up an ecommerce base in the Nordics by the end of 2018. And we were right....well ok, maybe half right....

Google Shopping Campaigns with Partners

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority products in retailers' Shopping campaigns. The concept behind this is that it will help to drive overall visibility, traffic and sales for the brands and their retail partners. We'll take a quick look at what Shopping Campaigns with Partners entails and how you can get started. ...

Merchant Promotions for Google Shopping

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your viewing audience and how you can get started today. ...