Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Using Facebook Custom labels for your Dynamic Ads

Facebook Dynamic ads let businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach....

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

International Woman's Day - How is strike action making real change by impacting the economy and ecommerce?

You might know that March 8th marks an important date on the calendar: International Women’s Day. It’s a day to highlight not only the strides that have been made for equality, but also the work that’s left to be done to achieve it. In this article we are looking at the real statistics which strike action is highlighting globally and the knock on impacts of this....

Your guide to Facebook ad optimization

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Festmagasinet - Increasing ecommerce conversions through data feed optimization

Festmagasinet are a costume supplier, based in Oslo, Norway. Alongside two physical stores they operate one of the most popular online stores of it’s kind in the country. From their warehouse in Haslevollen they ship out hundreds of items every day. Before WakeupData’s input, they were struggling to consistently achieve their goals on Google Shopping. This was because traditional product categorization was not directly relevant for their setup, which needed product listings to be displayed at their ‘high season’ e.g. in the build-up to certain festivities such as Halloween, New Year’s, Christmas, Easter, etc)....

Dynamic Ads Part 3 - Facebook ad campaign structure

You probably already know that all Facebook campaigns are structured in much the same way: The main campaign, with smaller ad-sets beneath and each individual ad beneath that.    Check out Part 1 and Part 2 in this series to see how you can set up successful Facebook Dynamic Ad campaigns. In this post we want to outline how the campaign creation process works for Facebook, and how you can set up certain factors which can apply to certain elements of your campaign....

Optimizing Images for Facebook Ads [Client Case]

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

The EU and Japan trade agreement - what could it mean for you?

In February we will see the introduction of the EU and Japan trade agreement. For that reason we want to take a quick look at what the agreement sets out and what it could mean for European ecommerce in particular. ...

What is web crawling? And how does it benefit your business?

We want to answer the key questions in our industry - helping agencies, clients and prospective customers to understand the solutions we offer....

WakeupData now empower agencies through a new CSS Strategy

As you probably know, it is in our core values to be transparent....

Cashott Copenhagen Client Case

  We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

Dynamic ads - Part 2 - How to target Facebook Ads

In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up....

WakeupData pleased to announce new partnership with Fruugo

One of our main priorities is expanding the scope of our solutions and ensuring we are constantly working to give all our clients the best chance to improve their online sales....

Convincing your Head of PPC - why should you use Data Feed Management tools?

It can be a hard sell. Your head of PPC may have a million different things that they want to be doing. So how can you explain to them that implementing feed management solutions for your business is a no brainer?...

How e-commerce and data feeds will change in 2019 and beyond

Last year saw massive changes to the e-commerce industry, with an ever-increasing trend towards online purchasing and the growth of major players in the industry. ...

E-commerce spending in the Holiday Season (Infographic)

We take a look e-commerce spending in the holiday season in this infographic. Find out what to expect from the approaching Holiday Season, as well as some tips of recommendations on getting best possible results this year, from both your online store and product feeds....

Amazon Web Services launches cloud service in Sweden

On Wednesday 12th December Amazon opened its new data centers just outside of Stockholm at  Eskilstuna, Västerås and Katrineholm – the first of their kind not only in Sweden but the whole of the Nordics.  ...

Checklist for a high quality data feed - what do you need?

 Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

Meet the team - Dan

In the latest of our meet-the-team staff interviews, we talk to Senior Customer Success Manager Dan....