How to grow eCommerce sales using niche advertising channels

When it comes to digital marketing channels, many digital marketers focus on the most popular channels, such as Facebook, Instagram, and Google....

Our Digital Transformation Rocket is now 5 and a new mission is underway!

It is important to recognize milestones in the growth of a company. The one we are celebrating this month at WakeupData is nothing less than a tale of effort, resilience, a fair amount of failure, grit and finally success. ...

Using Custom Labels for Google Shopping campaigns

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product Type, ID, Condition or Brand. But sometimes those factors can be limiting. That's where Custom Labels come in....

Ecommerce channels - Which is the right choice for you?

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT......

5 Proven Ways to Increase Traffic as a Direct To Consumer Brand

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream. The control was in the hands of distributors and they could choose how and which products to sell to mass audiences....

Three (almost guaranteed to work) A/B tests every Online Store should run

The conversion funnel for many online stores can be pretty "leaky." ...

Denmark leads European ecommerce growth

According to the latest report on European ecommerce, the industry is expected to be worth 621 billion euros by the end of 2019....

How to set up Product Review Feeds for Google Shopping

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing your product listings ads....

Expansion of WakeupData's Google CSS offering to 9 markets across Europe

In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more European countries than ever before....

What are the costs of website downtime (and how to prevent them)?

Running an online business is not an easy task. Your success leans not only on the functionality of your store and effective product feed management strategies....

Amazon in the Nordics - the latest update

Last year we published at article about Amazon's imminent arrival in Scandinavia.  In this we stated that it was pretty certain that Amazon would have set up an ecommerce base in the Nordics by the end of 2018. And we were right....well ok, maybe half right....

Google Shopping Campaigns with Partners

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority products in retailers' Shopping campaigns. The concept behind this is that it will help to drive overall visibility, traffic and sales for the brands and their retail partners. We'll take a quick look at what Shopping Campaigns with Partners entails and how you can get started. ...

Merchant Promotions for Google Shopping

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your viewing audience and how you can get started today. ...

Automotive Inventory Ads for Facebook - Your Guide

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista).  Based on the results from previous years, Facebook ads will make up a large proportion of this digital spending. A study by Accenture found that 63% of people discover new cars online and 53% decide on purchasing new cars online.  So for automotive businesses, tailored Automotive inventory ads, which launched earlier this year, are an effective means of reaching shoppers and owners.   In this article we'll take a look at automotive inventory ads for Facebook and how they work....

How to use MPNs in Google Shopping

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer....

How to use GTINs in Google Shopping

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's search queries to your products. ...

Facebook Travel Ads - Your Guide

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip.   For example, if someone has been looking at accommodation but didn't book anything - or maybe browsing certain flights - your travel ads could target them. These can be based on specific dates the audience member has searched for, certain destinations or specific attractions they may be interested in.    In this short guide we will take a look at how's and why's of Facebook Travel ads. ...

Boosting your Sales with Instagram Shoppable posts

Instagram recently reported that they have  500 million active profile pages, and over 80 percent of those users are following at least one business account. ...

How to use Google remarketing campaigns to capture additional revenue

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to you. ...

Google Hotel Ads - Digital Marketers Guide

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google....