Google Hotel Ads - Digital Marketers Guide

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google....

5 ways to easily optimize product feed data (With videos)

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...

What are Smart Shopping Campaigns for Google Ads?

Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns:...

Google adds more attributes to price fields for telecom industry sellers

What has happened?  Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry.   Which products are impacted?   Phone sold in installments, phone bundled with a service contract, phone bundled with a service contract & sold in installments  ...

WakeupData nominated for a prize in the FDIH E-commerce awards  2019

We are incredibly pleased to say that WakeupData has made it to the finals of the FDIH e-commerce awards 2019 for the third year in a row! ...

Meet the team - Ben

In the next interview in our behind-the-scenes series with WakeupData staff members, I interviewed myself. A strange experience it must be said, but it had to happen sooner or later as I'd spoken to most of the WakeupData already....

Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Merging data guide - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

International Woman's Day - How is strike action making real change by impacting the economy and ecommerce?

You might know that March 8th marks an important date on the calendar: International Women’s Day. It’s a day to highlight not only the strides that have been made for equality, but also the work that’s left to be done to achieve it. In this article we are looking at the real statistics which strike action is highlighting globally and the knock on impacts of this....

Your guide to Facebook ad optimization

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Google CSS shopping updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Festmagasinet - Increasing ecommerce conversions through data feed optimization

Festmagasinet are a costume supplier, based in Oslo, Norway. Alongside two physical stores they operate one of the most popular online stores of it’s kind in the country. From their warehouse in Haslevollen they ship out hundreds of items every day. Before WakeupData’s input, they were struggling to consistently achieve their goals on Google Shopping. This was because traditional product categorization was not directly relevant for their setup, which needed product listings to be displayed at their ‘high season’ e.g. in the build-up to certain festivities such as Halloween, New Year’s, Christmas, Easter, etc)....

Dynamic Ads Part 3 - Facebook ad campaign structure

You probably already know that all Facebook campaigns are structured in much the same way: The main campaign, with smaller ad-sets beneath and each individual ad beneath that.    Check out Part 1 and Part 2 in this series to see how you can set up successful Facebook Dynamic Ad campaigns. In this post we want to outline how the campaign creation process works for Facebook, and how you can set up certain factors which can apply to certain elements of your campaign....

Optimizing Images for Facebook Ads [Client Case]

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...

What is web crawling for eCommerce? And how does it benefit your business?

We want to answer the key questions in our industry - helping agencies, clients and prospective customers to understand the solutions we offer....

WakeupData now empower agencies through a new CSS Strategy

As you probably know, it is in our core values to be transparent....

Dynamic ads - Part 2 - How to target Facebook Ads

In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up....