What is Shopify? Platform Spotlight
by Ben Culpin, on May 18, 2018 11:00:00 AM
If you have recently begun using Shopify, you may be familiar with shopping data feed displaying product information in search engines such as Google, there are also numerous other shopping search engines and comparison shopping websites where you can submit your data to. A shopping or product feed is a detailed file generated from your Shopify website that provides product details like product descriptions, photos, pricing, and special promotions.
Again, you may already be familiar with XML files, having used them to create your webstore or ecommerce website. A good store-building service like Shopify's may also have shopping feed information as part of your 'features package'.
Most search engine shopping feeds support data in text spreadsheets as well as XML. While text files are easier to create it is also easier to make a mistake with data entry so be sure to check your data before submitting to shopping search engines. Using WakeupData's platform to carry out this process can simplify the procedure and make it much easier to identify potential errors in your data.
Creating data sheets
When you create data sheets for your product feeds, think about long-tail keywords for your product titles which match terms that your buyer personas are searching for. Check out our previous blogpost, to see how an integration through WakeupData's platform can give your product titles the necessary boost to get the best conversions.
Your audience might be searching for your products by a number of different factors like brand, model, type, price, color, or size. Due to the fact that search engines will highlight the part of your customer's query that is a match, getting the right product title will be vitally important to your overall CTR.
When you have your product titles, compose a product description that also implement your customer keywords. Again, one of our blogposts earlier this year discusses how easy it is for a WakeupData user to optimize their product descriptions in a few easy steps.
Your pricing obviously has a major influence on shopping decisions and comparison sites allow consumers to easily identify good values. A recent study in Denmark found that 60 percent of men and 47 percent of women were checking price comparison websites every time they were making a purchase.
This is where pricing your product competitively or giving special promotions can increase your overall traffic and sales. Product search engines let you provide specific attributes and features - the more you include, the greater the possibility your products will match those that your customers are interested in buying.
Shopping feeds & marketing costs
When factoring in product search engine feeds into your budget, remember that channels generally charge you depending on how many times a shopper clicks on your products.
Therefore, when selling from your Shopify store, it is important to use a feed management tool like WakeupData which will take the time to help you with optimizing your data with keywords, then easily monitoring, managing, and updating your product feeds consistently from one place.
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