Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

How to optimize your product feed for Facebook

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

What to expect for Valentine's Day 2019 in ecommerce?

Valentine's Day is fast approaching (it's February 14th for those of you who don't want angry looks from your partner/spouse!)  This is an event which over recent years has seen huge increases in overall ecommerce spending. In the grey days of February it's a chance to show your loved ones  you appreciate them with a gift or experience. In this short post we've pulled out some of the key statistics from previous Valentine's Days to give an insight into what we might expect from 2019. ...

Cashott Copenhagen Client Case

 We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

Annual review - a look back at 2018

It's been a whirlwind year for e-commerce globally, but especially in the Nordics - and 2019 looks like it's going to be no different....

Checklist for a high quality data feed - what do you need?

Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....

Using Instagram to improve your online sales (4 steps)

If you run an online store, you're probably already well aware of the importance that social media plays in the e-commerce industry....

Two new ways to sell on Instagram - Stories and Explore

As we covered in our previous blogpost- shopping features within Instagram is nothing new. ...

How to set up your Facebook product catalog and upload your feed

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the data is optimized and well-managed. In this blogpost we take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. ...