Automative Inventory Ads for Facebook - Your Guide

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista).  Based on the results from previous years, Facebook ads will make up a large proportion of this digital spending. A study by Accenture found that 63% of people discover new cars online and 53% decide on purchasing new cars online.  So for automotive businesses, tailored Automotive inventory ads, which launched earlier this year, are an effective means of reaching shoppers and owners.   In this article we'll take a look at automotive inventory ads for Facebook and how they work....

Facebook Travel Ads - Your Guide

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip.   For example, if someone has been looking at accommodation but didn't book anything - or maybe browsing certain flights - your travel ads could target them. These can be based on specific dates the audience member has searched for, certain destinations or specific attractions they may be interested in.    In this short guide we will take a look at how's and why's of Facebook Travel ads. ...

What are Local Inventory ads for Google Shopping?

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads.  So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers?  That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...

Selling electronics online? Data feed management will help you sell more

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end of 2023 (Statista). If you're selling electronic devices, bundles or accessories online, you're already part of this rising trend. Yet have you considered the use of a feed management tool in helping you to manage your multi-channel strategy?...

Google adds more attributes to price fields for telecom industry sellers

What has happened?  Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry.   Which products are impacted?   Phone sold in installments, phone bundled with a service contract, phone bundled with a service contract & sold in installments  ...

Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

Your guide to Facebook ad optimization

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

Cashott Copenhagen Client Case

  We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

Checklist for a high quality data feed - what do you need?

 Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....

How to boost online sales on Instagram (4 steps)

If you run an online store, you're probably already well aware of the importance that social media plays in the e-commerce industry....

Explore and Instagram Stories Guide

As we covered in our previous blogpost- shopping features within Instagram is nothing new. ...

How to sell on Facebook - setting up your product catalog and uploading your feed

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the data is optimized and well-managed. In this blogpost we take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. ...