by Ben Culpin, on May 24, 2019 12:01:00 PM

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

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Topics:featuretipfacebookad

by Ben Culpin, on May 15, 2019 11:11:00 AM

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip …

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Topics:featurefacebookadtravel

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Apr 8, 2019 6:53:00 AM

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …

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Topics:Product Feed Managementfacebookadgoogleamazondynamic adsfeed optimization

by Ben Culpin, on Apr 2, 2019 11:20:14 AM

What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, …

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Topics:how to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 21, 2019 2:57:57 PM

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …

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Topics:newshow to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 21, 2019 11:24:00 AM

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …

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Topics:featuretipProduct Feed Managementadfeed optimization

by Ben Culpin, on Mar 7, 2019 2:12:43 PM

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …

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Topics:newshow to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 4, 2019 3:36:59 PM

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they …

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Topics:tipProduct Feed Managementfacebookadinstagramdynamic ads

by Admin, on Mar 4, 2019 9:00:00 AM

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …

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Topics:newstiphow to sell on google shoppingProduct Feed Managementadcssgoogle

by Ben Culpin, on Feb 1, 2019 7:01:00 AM

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and …

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Topics:featuretipProduct Feed Managementadgooglepartnershipclient case

by Ben Culpin, on Jan 18, 2019 11:57:00 AM

We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with …

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Topics:newsfeatureProduct Feed Managementadgooglepartnershipclient case

by Ben Culpin, on Dec 10, 2018 11:17:59 AM

Product data feeds are the foundation of all digital marketing and sales channels. Your feed is the basis of all your customer-facing assets, so has a huge say on how …

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Topics:tiphow to sell on google shoppingProduct Feed Managementfacebookaddynamic ads

by Ben Culpin, on Nov 19, 2018 4:07:00 AM

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year …

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Topics:tipProduct Feed Managementad

by Ben Culpin, on Oct 25, 2018 12:30:00 PM

As we covered in our previous blogpost- ecommerce-focused features within Instagram is nothing new. In fact, 90 million accounts now tap to reveal tags in shopping posts on Instagram every …

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Topics:featureProduct Feed Managementadinstagram

by Admin, on Sep 25, 2018 11:45:27 AM

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the …

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Topics:tipsocialfacebookad