5 ways to easily optimize product feed data (With videos)

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...

Festmagasinet - Increasing ecommerce conversions through data feed optimization

Festmagasinet are a costume supplier, based in Oslo, Norway. Alongside two physical stores they operate one of the most popular online stores of it’s kind in the country. From their warehouse in Haslevollen they ship out hundreds of items every day. Before WakeupData’s input, they were struggling to consistently achieve their goals on Google Shopping. This was because traditional product categorization was not directly relevant for their setup, which needed product listings to be displayed at their ‘high season’ e.g. in the build-up to certain festivities such as Halloween, New Year’s, Christmas, Easter, etc)....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...