Automotive Industry Digital Marketing Guide

When it comes to promoting your business for the automotive industry, there are a wide array of options available for driving traffic and building interest. What's more, it doesn't have to require a lot of time or budget....

Ecommerce channels - Which is the right choice for you?

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT......

What are the best Image Transformation tools for ecommerce ?

You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram - as well as for internal use like website content or email marketing....

Automotive Inventory Ads for Facebook - Your Guide

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista).  Based on the results from previous years, Facebook ads will make up a large proportion of this digital spending. A study by Accenture found that 63% of people discover new cars online and 53% decide on purchasing new cars online.  So for automotive businesses, tailored Automotive inventory ads, which launched earlier this year, are an effective means of reaching shoppers and owners.   In this article we'll take a look at automotive inventory ads for Facebook and how they work....

Facebook Travel Ads - Your Guide

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip.   For example, if someone has been looking at accommodation but didn't book anything - or maybe browsing certain flights - your travel ads could target them. These can be based on specific dates the audience member has searched for, certain destinations or specific attractions they may be interested in.    In this short guide we will take a look at how's and why's of Facebook Travel ads. ...

Boosting your Sales with Instagram Shoppable posts

Instagram recently reported that they have  500 million active profile pages, and over 80 percent of those users are following at least one business account. ...

Selling electronics online? Data feed management will help you sell more

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end of 2023 (Statista). If you're selling electronic devices, bundles or accessories online, you're already part of this rising trend. Yet have you considered the use of a feed management tool in helping you to manage your multi-channel strategy?...

Using Facebook Custom labels for your Dynamic Ads

Facebook Dynamic ads let businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach....

Your guide to Facebook ad optimization

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Optimizing Images for Facebook Ads [Client Case]

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....

Dynamic ads - Part 2 - How to target Facebook Ads

In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up....

Checklist for a high quality data feed - what do you need?

 Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

Facebook Dynamic Ads - your guide to getting started.

More and more potential customers are becoming immune to the traditional online advertising techniques, so dynamic advertisements which leverage customer browsing data to make intelligent promotions makes sense more than ever.  Whether you have heard of Facebook Dynamic ads before and considered implementing them, or if this is the first time you've come across them - this article aims to give a short overview of what dynamic ads are and how you can use them. ...

How to boost online sales on Instagram (4 steps)

If you run an online store, you're probably already well aware of the importance that social media plays in the e-commerce industry....

How to sell on Facebook - setting up your product catalog and uploading your feed

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the data is optimized and well-managed. In this blogpost we take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. ...