Facebook Travel Ads - Your Guide

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip.   For example, if someone has been looking at accommodation but didn't book anything - or maybe browsing certain flights - your travel ads could target them. These can be based on specific dates the audience member has searched for, certain destinations or specific attractions they may be interested in.    In this short guide we will take a look at how's and why's of Facebook Travel ads. ...

Boosting your Sales with Instagram Shoppable posts

Instagram recently reported that they have  500 million active profile pages, and over 80 percent of those users are following at least one business account. ...

How to use Google remarketing campaigns to capture additional revenue

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to you. ...

Digital Marketers guide to creating travel ads for Google

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google....

5 ways to easily optimize your product feed (With videos)

We are following on from our previous look at what data feed optimization is and why it is done. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...

WakeupData nominated for a prize in the FDIH E-commerce awards  2019

We are incredibly pleased to say that WakeupData has made it to the finals of the FDIH e-commerce awards 2019 for the third year in a row! ...

Meet the team - Ben

In the next interview in our behind-the-scenes series with WakeupData staff members, I interviewed myself. A strange experience it must be said, but it had to happen sooner or later as I'd spoken to most of the WakeupData already....

Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Optimizing Images for Facebook Ads [Client Case]

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

The EU and Japan trade agreement - what could it mean for you?

In February we will see the introduction of the EU and Japan trade agreement. For that reason we want to take a quick look at what the agreement sets out and what it could mean for European ecommerce in particular. ...

Cashott Copenhagen Client Case

  We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

Annual review - a look back at 2018

It's been a whirlwind year for e-commerce globally, but especially in the Nordics - and 2019 looks like it's going to be no different....

Create compelling product images for your ads with WakeupData

With the recent release of our Image Transformation feature, we thought we'd send a little update - showing just some of the kind of improvements the tool allows. ...

Explore and Instagram Stories Guide

As we covered in our previous blogpost- shopping features within Instagram is nothing new. ...

5 reasons WakeupData will make a difference for your clients.

In this blogpost we don't want to just tell you about all the features of our services. We want to outline why selecting WakeupData as a data feed management tool which actually make visible, significant differences for you clients....

Feature release - Image transformation available for all WakeupData users.

We are very pleased to announce the new image transformation feature, which is available for all users from the WakeupData platform. At the forefront of our motivation for this has been to make the process of creating engaging, compelling and eye-catching ad images simple and straightforward....

How to become a feed optimization master?

You might already be using a feed management solution, or you may be in the process of considering if your e-commerce business needs to start using one....

Are you forced to use regular expressions (regex) when optimizing feeds?

A regular expression,  or regex, is a sequence of characters, used by string searching algorithms for "find" or "find and replace" operations on strings, or for input validation. Some feed management tools claim you can transform anything through regex, and that might be true, but regex is so hard to work with! ...

Split testing - improve your sales and decrease CPC.

In our latest update we are very excited to announce the possibility of split-testing (A/B testing) for all WakeupData users....

What on earth is feed marketing software?

In this industry, it's easy to get lost in the technical jargon and forget just what lies at the heart of WakeupData's motivation. That's why in this post we're going old-school and taking things back to the very start with the two most basic questions:...

The Top 5 Expressions to easily optimize product feed data.

Luckily, this can be fixed with a single function which is easy for any WakeupData NEO user to carry out in a few seconds. We take a look at the top 5 expressions which are most often carried out on the WakeupData platform - and how they can optimize your product feeds. This post (and accompanying videos) will outline: Why the expressions add value to your product feeds How you can easily use our Expression Engine to set these up for yourself...

Product Update - Magento Plugin now available

In the latest product update we are happy to announce that all WakeupData users can connect their Magento online store to our platform, effectively importing, managing and exporting their data feeds to multiple channels - all from one place....

Product update- Clerk.io integrations and website crawl for all users

WakeupData's newest update, Version 2.0.2, is out now and the biggest changes see the introduction of crawling available for all NEO users to carry out themselves, and the ability to perform integrations directly with Clerk.io to benefit from recommendation data. Read on to get the full details and find out what these changes mean for WakeupData users....