5 ways to easily optimize your product feed (With videos)

We are following on from our previous look at what data feed optimization is and why it is done. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...

What are Local Inventory ads for Google Shopping?

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads.  So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers?  That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...

Selling electronics online? Data feed management will help you sell more

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end of 2023 (Statista). If you're selling electronic devices, bundles or accessories online, you're already part of this rising trend. Yet have you considered the use of a feed management tool in helping you to manage your multi-channel strategy?...

Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...