WakeupData - Blog / feed optimization

by Ben Culpin, on Feb 10, 2020 7:45:00 AM

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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Topics:feed optimization

by Guest Author, on Jan 21, 2020 2:10:12 PM

Digital Marketing Agency Kvantum use WakeupData's feed management platform as a means of adding value to their clients feeds. In this case we take a look at how they were …

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Topics:client casefeed optimization

by Ben Culpin, on Aug 20, 2019 8:53:59 AM

We are proud to be working with Danish company HiFi Klubben to help with their ecommerce efforts in expanding to new European markets. HiFi Klubben is an audio and visual …

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Topics:newspartnershipfeed optimizationecommerceonline store

by Ben Culpin, on Aug 6, 2019 3:41:23 PM

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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Topics:tipgooglefeed optimizationecommerceonline store

by Ben Culpin, on Jul 29, 2019 8:00:00 AM

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT... ...you're not sure where to start? Read on. This article is for you! There are literally …

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Topics:Product Feed Managementfacebookgoogleinstagramamazonfeed optimizationecommerceonline store

by Guest Author, on Jul 22, 2019 8:11:00 AM

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …

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Topics:tipfeed optimizationonline store

by Ben Culpin, on Jul 13, 2019 6:16:00 AM

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

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Topics:featuretipamazonfeed optimizationecommerce

by Ben Culpin, on Jun 17, 2019 7:00:00 AM

Last year we published at article about Amazon's imminent arrival in Scandinavia. In this we stated that it was pretty certain that Amazon would have set up an ecommerce base in …

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Topics:newsworldamazonfeed optimization

by Ben Culpin, on Jun 4, 2019 8:00:00 AM

You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram - as well as for internal use like website …

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Topics:facebookdynamic adsfeed optimizationimage transformation

by Ben Culpin, on May 20, 2019 4:19:58 PM

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on Apr 23, 2019 4:47:35 PM

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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Topics:featuretipgooglefeed optimization

by Ben Culpin, on Apr 15, 2019 9:00:00 AM

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

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Topics:featuretipsocialclient casefeed optimization

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Apr 8, 2019 6:53:00 AM

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …

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Topics:Product Feed Managementfacebookadgoogleamazondynamic adsfeed optimization

by Ben Culpin, on Mar 21, 2019 11:24:00 AM

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …

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Topics:featuretipProduct Feed Managementadfeed optimization

by Ben Culpin, on Apr 23, 2018 12:00:00 PM

Amazon has over 300 million users worldwide, and that figure is rapidly growing. Research has shown that nearly half of all web shoppers go directly to Amazon for product searches …

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Topics:tipProduct Feed Managementamazonfeed optimization

by Ben Culpin, on Apr 2, 2018 9:30:48 AM

It might seem that the most important things in a product’s listing are ensuring you have high-quality images and optimized titles. These are certainly important but the descriptions you give …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on Feb 12, 2018 3:16:46 PM

The title which you choose to give products is one of the most important factors in ensuring a good performance of your Google shopping product listings. As we'll see in this …

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Topics:tiphow to sell on google shoppinggooglefeed optimization