Using Custom Labels for Google Shopping campaigns

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product Type, ID, Condition or Brand. But sometimes those factors can be limiting. That's where Custom Labels come in....

Ecommerce channels - Which is the right choice for you?

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT......

How to set up Product Review Feeds for Google Shopping

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing your product listings ads....

Expansion of WakeupData's Google CSS offering to 9 markets across Europe

In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more European countries than ever before....

Google Shopping Campaigns with Partners

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority products in retailers' Shopping campaigns. The concept behind this is that it will help to drive overall visibility, traffic and sales for the brands and their retail partners. We'll take a quick look at what Shopping Campaigns with Partners entails and how you can get started. ...

Merchant Promotions for Google Shopping

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your viewing audience and how you can get started today. ...

How to use MPNs in Google Shopping

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer....

How to use GTINs in Google Shopping

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's search queries to your products. ...

How to use Google remarketing campaigns to capture additional revenue

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to you. ...

Travel ads for Google - Digital Marketers Guide

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google....

What are Local Inventory ads for Google Shopping?

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads.  So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers?  That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...

What are Google Smart Shopping Campaigns?

Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximise your conversion value and expand your reach"...

Selling electronics online? Data feed management will help you sell more

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end of 2023 (Statista). If you're selling electronic devices, bundles or accessories online, you're already part of this rising trend. Yet have you considered the use of a feed management tool in helping you to manage your multi-channel strategy?...

Google adds more attributes to price fields for telecom industry sellers

What has happened?  Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry.   Which products are impacted?   Phone sold in installments, phone bundled with a service contract, phone bundled with a service contract & sold in installments  ...

Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

Google CSS shopping updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Client Case - Quickparts. Creating product feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

WakeupData now empower agencies through a new CSS Strategy

As you probably know, it is in our core values to be transparent....

Cashott Copenhagen Client Case

We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

The 7 best price comparison websites you can use to increase your online sales

Comparison shopping engines (CSE's) give eCommerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison websites which will help you to increase your online sales....

CSS update - WakeupData committed to full transparency

At WakeupData we pride ourselves on having transparency in everything we do. This blogpost is a quick update, as you may ...

Changes to CSS Spend Match Incentives

With Google recently announcing changes to their CSS programme, we have outlined them here:...

How to optimize Google Shopping descriptions for the highest conversions

It might seem that the most important things in a product’s listing are ensuring you have high-quality images and optimized titles....