by Ben Culpin, on Feb 17, 2020 7:15:00 AM

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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Topics:how to sell on google shoppinggoogle

by Guest Author, on Jan 27, 2020 6:30:00 AM

Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …

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Topics:newsgoogle

by Ben Culpin, on Dec 17, 2019 7:00:00 AM

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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Topics:google

by Ben Culpin, on Oct 27, 2019 2:06:00 PM

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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Topics:google

by Ben Culpin, on Aug 6, 2019 3:41:23 PM

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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Topics:tipgooglefeed optimizationecommerceonline store

by Ben Culpin, on Jul 29, 2019 8:00:00 AM

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT... ...you're not sure where to start? Read on. This article is for you! There are literally …

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Topics:Product Feed Managementfacebookgoogleinstagramamazonfeed optimizationecommerceonline store

by Ben Culpin, on Jun 27, 2019 9:30:00 AM

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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Topics:featuretiphow to sell on google shoppinggoogleecommerce

by Ben Culpin, on Jun 18, 2019 12:06:40 PM

In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more …

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Topics:cssgoogle

by Ben Culpin, on Jun 10, 2019 8:33:00 AM

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …

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Topics:how to sell on google shoppinggoogle

by Ben Culpin, on Jun 10, 2019 8:00:00 AM

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

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Topics:newsfeaturetiphow to sell on google shoppinggoogle

by Ben Culpin, on May 20, 2019 4:19:58 PM

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on May 20, 2019 2:30:03 PM

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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Topics:tiphow to sell on google shoppinggoogle

by Guest Author, on Apr 24, 2019 10:27:22 AM

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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Topics:Insiderfeaturetipsocialhow to sell on google shoppinggoogle

by Ben Culpin, on Apr 23, 2019 4:47:35 PM

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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Topics:featuretipgooglefeed optimization

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Apr 8, 2019 1:00:00 PM

Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximize your conversion value and expand your reach" They simply …

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Topics:google

by Ben Culpin, on Apr 8, 2019 6:53:00 AM

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …

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Topics:Product Feed Managementfacebookadgoogleamazondynamic adsfeed optimization

by Ben Culpin, on Apr 2, 2019 11:20:14 AM

What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, …

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Topics:how to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 21, 2019 2:57:57 PM

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …

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Topics:newshow to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 7, 2019 2:12:43 PM

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …

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Topics:newshow to sell on google shoppingadcssgoogle

by Admin, on Mar 4, 2019 9:00:00 AM

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …

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Topics:newstiphow to sell on google shoppingProduct Feed Managementadcssgoogle

by Ben Culpin, on Feb 1, 2019 7:01:00 AM

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and …

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Topics:featuretipProduct Feed Managementadgooglepartnershipclient case

by Ben Culpin, on Jan 18, 2019 11:57:00 AM

We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with …

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Topics:newsfeatureProduct Feed Managementadgooglepartnershipclient case

by Ben Culpin, on Nov 12, 2018 4:20:00 AM

Comparison shopping engines (CSE's) give eCommerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison …

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Topics:tipworldProduct Feed Managementgoogle