Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

What to expect for Valentine's Day 2019 in ecommerce?

Valentine's Day is fast approaching (it's February 14th for those of you who don't want angry looks from your partner/spouse!)  This is an event which over recent years has seen huge increases in overall ecommerce spending. In the grey days of February it's a chance to show your loved ones  you appreciate them with a gift or experience. In this short post we've pulled out some of the key statistics from previous Valentine's Days to give an insight into what we might expect from 2019. ...

WakeupData now empower agencies through a new CSS Strategy

As you probably know, it is in our core values to be transparent....

Cashott Copenhagen Client Case

 We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

Annual review - a look back at 2018

It's been a whirlwind year for e-commerce globally, but especially in the Nordics - and 2019 looks like it's going to be no different....

The 7 best price comparison websites you can use to increase your online sales

Comparison shopping engines (CSE's) give e-commerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison websites which will help you to increase your online sales....

CSS update - WakeupData committed to full transparency

At WakeupData we pride ourselves on having transparency in everything we do. This blogpost is a quick update, as you may ...

Changes to CSS Spend Match Incentives

With Google recently announcing changes to their CSS programme, we have outlined them here:...