About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

by Ben Culpin, on February 17, 2020

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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by Guest Author, on January 27, 2020

Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …

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by Ben Culpin, on December 17, 2019

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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by Ben Culpin, on October 27, 2019

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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by Ben Culpin, on August 6, 2019

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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by Ben Culpin, on July 29, 2019

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT... ...you're not sure where to start? Read on. This article is for you! There are literally …

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by Ben Culpin, on June 27, 2019

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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by Ben Culpin, on June 18, 2019

In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more …

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by Ben Culpin, on June 10, 2019

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …

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by Ben Culpin, on June 10, 2019

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

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by Ben Culpin, on May 20, 2019

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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by Ben Culpin, on May 20, 2019

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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