WakeupData - Blog / how to sell on google shopping

by Ben Culpin, on Feb 17, 2020 7:15:00 AM

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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Topics:how to sell on google shoppinggoogle

by Ben Culpin, on Jun 27, 2019 9:30:00 AM

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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Topics:featuretiphow to sell on google shoppinggoogleecommerce

by Ben Culpin, on Jun 10, 2019 8:33:00 AM

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …

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by Ben Culpin, on Jun 10, 2019 8:00:00 AM

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

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by Ben Culpin, on May 20, 2019 4:19:58 PM

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on May 20, 2019 2:30:03 PM

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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Topics:tiphow to sell on google shoppinggoogle

by Guest Author, on Apr 24, 2019 10:27:22 AM

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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Topics:Insiderfeaturetipsocialhow to sell on google shoppinggoogle

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Apr 2, 2019 11:20:14 AM

What has happened? Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry. Which products are impacted? Phone sold in installments, …

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Topics:how to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 21, 2019 2:57:57 PM

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …

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Topics:newshow to sell on google shoppingadcssgoogle

by Ben Culpin, on Mar 7, 2019 2:12:43 PM

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …

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Topics:newshow to sell on google shoppingadcssgoogle

by Admin, on Mar 4, 2019 9:00:00 AM

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …

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Topics:newstiphow to sell on google shoppingProduct Feed Managementadcssgoogle

by Ben Culpin, on Dec 10, 2018 11:17:59 AM

Product data feeds are the foundation of all digital marketing and sales channels. Your feed is the basis of all your customer-facing assets, so has a huge say on how …

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Topics:tiphow to sell on google shoppingProduct Feed Managementfacebookaddynamic ads

by Admin, on Oct 1, 2018 8:41:00 AM

We've produced a short Process Flowchart infographic which looking at how a few positive changes to your Google shopping feeds can have significant positive impacts on your overall sales performance …

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Topics:how to sell on google shopping

by Dennis Cassøe, on Sep 14, 2018 9:16:18 AM

You can save up to 20% (even as much as 30%) on your Google Shopping Ads-spend right now. Why? Because Google has opened up their Google Shopping platform to partners (Long story - …

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by Admin, on Jul 30, 2018 10:00:00 AM

We've produced a short infographic looking at how a few positive changes to your Google Shopping feeds can have significant positive impacts on your overall sales performance. Get more info …

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Topics:how to sell on google shopping

by Admin, on Jul 3, 2018 9:44:35 AM

The ideas listed below are based on our extensive knowledge in WakeupData from optimizing countless product feeds for hundreds of clients. 1. Optimized descriptions Make you sure you thoroughly check …

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Topics:how to sell on google shopping

by Ben Culpin, on Apr 2, 2018 9:30:48 AM

It might seem that the most important things in a product’s listing are ensuring you have high-quality images and optimized titles. These are certainly important but the descriptions you give …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on Feb 12, 2018 3:16:46 PM

The title which you choose to give products is one of the most important factors in ensuring a good performance of your Google shopping product listings. As we'll see in this …

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Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on Oct 31, 2017 12:00:00 AM

The Google Merchant Center is a powerful platform from which online sellers upload product data and can set up how they want to show their inventory to millions of customers …

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Topics:tiphow to sell on google shopping