How to set up Product Review Feeds for Google Shopping

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing your product listings ads....

Google Shopping Campaigns with Partners

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority products in retailers' Shopping campaigns. The concept behind this is that it will help to drive overall visibility, traffic and sales for the brands and their retail partners. We'll take a quick look at what Shopping Campaigns with Partners entails and how you can get started. ...

Merchant Promotions for Google Shopping

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your viewing audience and how you can get started today. ...

How to use MPNs in Google Shopping

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer....

How to use GTINs in Google Shopping

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's search queries to your products. ...

How to use Google remarketing campaigns to capture additional revenue

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to you. ...

What are Local Inventory ads for Google Shopping?

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads.  So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers?  That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...

Google adds more attributes to price fields for telecom industry sellers

What has happened?  Google have made a few small changes to Shopping ads User Interface for specific products in the telecoms industry.   Which products are impacted?   Phone sold in installments, phone bundled with a service contract, phone bundled with a service contract & sold in installments  ...

Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Checklist for a high quality data feed - what do you need?

 Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

Halloween e-commerce infographic

Halloween and e-commerce. Perhaps not a traditional combination.  But in this infographic you can find out which categories see the most online purchases and what the stats tell us about consumer behaviours during this period. Finally, get some recommendations on how to optimize your online store and product listings for Halloween and Black Friday sales! ...

Optimize your Google Shopping Feed (Flow Chart)

We've produced a short Process Flowchart infographic which looking at how a few positive changes to your Google shopping feeds can have significant positive impacts on your overall sales performance....

WakeupData launches as a Google CSS partner: Your questions answered.

You can save up to 20% (even as much as 30%) on your Google Shopping Ads-spend right now....

Google shopping checklist - Do's and Don'ts (Infographic)

We've produced a short infographic looking at how a few positive changes to your Google Shopping feeds can have significant positive impacts on your overall sales performance....

Selling on Google checklist - What do you need? [12 steps]

The ideas listed below are based on our extensive knowledge in WakeupData from optimizing countless product feeds for hundreds of clients....

Giving the best Google Shopping descriptions for the highest conversions

It might seem that the most important things in a product’s listing are ensuring you have a high-quality image and an optimized title....

How to optimize product titles on Google Shopping for better conversion rates.

The title which you choose to give products is one of the most important factors in ensuring a good performance of your Google shopping product listings. As we'll see in this article, optimized titles affect how Google's algorithm indexes your products and how your audience can easily understand what it is your selling and click through to your product listing.  This article will seek to outline how you can give the best possible product titles to your products in order to see the best possible ROI.    Why are titles so important?  Google's algorithm will use your titles to decide which search queries your listings will be applied to. What that means it that if you are missing certain important keywords that your target audience are searching for, you won't be listed in their search and will be miss out on a purchase.  But it's not just for algorithms that you need to be optimizing your product titles! They are for people too, who are coming and browsing your products. Therefore, your titles should outline product attributes in a clear and concise way so that your shoppers can immediately find out if your listing is worth clicking on.    How can titles differ? Titles need to be tailored to the channel on which you are selling (Google, Facebook, Amazon, Pricerunner, etc) as well as the product type. Shoppers browsing for clothes and apparel will place importance on brand and color, while those looking at building supplies might be more interesting in unique product IDs (SKUs) or the precise measurements of the product.  So it's about finding the keywords which your audience are searching for and making sure your titles include these so they are finding the right shoppers.   What does an optimized title look like?    Well, as stated above, this will depend on what you are selling. Each title will be optimized and structured based on the type of product - so it announces the most important keywords to your audience in the most impactful way.  Taking the straightforward step to optimize a title for Google Product Listings Ads can have a significant impact on your listings impressions and clicks. For example, Legeakademiet saw a 61% rise in conversions following optimization of their listings from WakeupData.     Focus on the keywords that are relevant for your specific listing. For example, model numbers are really important to be included in product titles to electronics or white goods but not so much when it comes to clothing.    It's also important to think about the order in which you place your keywords. Google gives more weight to those placed at the beginning of the title (hence in brand inclusion first in the image above). What's more, your shoppers will probably only see the first 70 characters of your titles, so the important info should definitely come first.  Finding your keywords So what we've learnt so far is that search-specific keywords are vital to the success of your Google product listing campaigns.  The best means of finding relevant keywords which your target audience are searching for is to use a Search Terms report in Google Ads. This will identify your audience queries and the most common searches which landed you conversions.  Reports like this can then help you start constructing optimized product titles.    Using Branded and Generic Titles  We mentioned above that the brand is important to a title, but what if you are not selling a specifically branded item? In that case, a generic title that includes other factors will be more relevant in engaging your audience.   Generic Product Titles When selling non-branded products, it's important to think of other keywords that are going to be relevant to your customers. Template: Color + Size + Product Type +Number of items  Example: Black Medium Ballpoint Pens (Pack of 50) There is no value to including the brand here as it isn't relevant to the specific product. Branded Product Titles In contrast, it's vital to include brand on branded product listings - around 82% of consumers are loyal to brand-products.  Someone who already knows the brand and has experience with them in the past in further down the funnel to making that crucial purchase decision. E.g: If my current Samsung Galaxy phone has broken, I'm more likely to search Google for "Samsung Galaxy phone" than "android smart phone" So it definitely makes sense here to include the brand as one of my primary keywords.  Depending on if you’re selling branded vs. non-branded products, you’ll need to adjust your keyword strategy accordingly. Try and think how your customer would be searching and then decide if brand is relevant enough to be added within the first few keywords. Now let's take a look at optimizing titles for specific industries    Clothing industry Title Templates In the clothing (apparel) industry, the most important attributes are, from a consumer perspective, fairly obvious. Think about some of the features which you'd want to see when searching for a new item of clothing: Brand, color, size, product type, gender, material   In the following couple of examples we've done some research to show some of the basic formulas that your Google Product Listing ads may follow.  Template: Brand + Feature + Product Type + Gender  Example: Under Armour + HeatGear Core + Long Sleeve Baselayer + Mens Template: Brand + Gender + Feature1 + Feature2 + Product Type + Color + Size Example: Canterbury + Mens + Vapodri + Woven + Run Shorts + Asphalt + XS    Electronics Title Templates For online merchants selling electronics, the keywords your shoppers are searching for may be very different from clothing shoppers.  They may have an exact product or size specifications that they have in mind - so the MPN or specific measurements may be important to include.    Template: Brand + Model + Size + Product Type + Operating system Example: Lenovo + 20ks003nus + 15.6" + Thinkpad E580 Notebook + Intel Core I Template: Brand + Model + Feature1 + Product Type + Color Example: Beats by Dr. Dre + EP + On-Ear + Headphones + Black   Jewelry Title Templates As with the other industries we've looked at so far, you want to including accurate, interesting keywords in your jewelry listings for Google Shopping. This includes factors like weight, shape, occassion, material. Let's take a look at a couple of examples.    Template: Metal+Occasion + weight + Style Example: Yellow Gold + Engagement Ring + 0.23 carat + Round Cut Diamond Template: Brand + material + Feature + Product type + ID number  Example: Pandora + smooth silver + clasp + bracelet + 590728   Conclusion Optimizing your titles for Google Product Listing ads can give significant improvements to your campaign success.  Titles are not only important for Google's algorithm, but for your shoppers as well. That's why, including the most relevant, useful information in your titles often leads to an increase in overall impressions, clicks and conversions from customers on Google Shopping.   In cases where you may have a relatively short product title, consider expanding by adding a search term alongside the usual specifications for your product (see example below). In this study by Crealytics, it was found that adding several more keywords to the search term dramatically increased the number of impressions. Of course it is a fine art to get the right titles to the right audience, so get in the habit of A/B testing your changes to the structure and keywords of your titles and descriptions.  Get your FREE data feed Audit below, find out more about Selling on Google Shopping or check our guides to Google images, travel ads and descriptions, which can lead to huge improvements in your online campaign's performance.         ...