Google CSS Updates - Multi-country feeds, Price benchmarks and Smart Shopping campaigns

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen. In this short overview we look at Price benchmarks, multi-country feeds and the Smart Shopping Campaigns....

Google introduces Comparison Listing Ads for CSS

Earlier this week, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS.  This followed the feedback from merchants and providers, who would like to further promote their own brand, while driving traffic directly to their CSS website. ...

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Checklist for a high quality data feed - what do you need?

Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

Halloween e-commerce infographic

Halloween and e-commerce. Perhaps not a traditional combination.  But in this infographic you can find out which categories see the most online purchases and what the stats tell us about consumer behaviours during this period. Finally, get some recommendations on how to optimize your online store and product listings for Halloween and Black Friday sales! ...

Optimize your Google Shopping Feed (Flow Chart)

We've produced a short Process Flowchart infographic which looking at how a few positive changes to your Google shopping feeds can have significant positive impacts on your overall sales performance....

WakeupData launches as a Google CSS partner: Your questions answered.

You can save up to 20% (even as much as 30%) on your Google Shopping Ads-spend right now....

Google shopping feed - Do's and Don'ts (Infographic)

We've produced a short infographic looking at how a few positive changes to your Google Shopping feeds can have significant positive impacts on your overall sales performance....

Selling on Google checklist - What do you need? [12 steps]

The ideas listed below are based on our extensive knowledge in WakeupData from optimizing countless product feeds for hundreds of clients....

How will Google's ‘Shopping Actions’ help retailers in their battle with Amazon?

Google recently announced a plan to help global retailers take on Amazon – meanwhile giving Google a cut of their sales in the process. ...

How to sell on Google Shopping - Part #1, Merchant Center

Why use the Google Merchant Center?...