9 Tools for E-commerce Managers in 2020

The e-commerce business is all about keeping your eye on the changes, quick reactions, and continuous analytics....

Using Custom Labels for Google Shopping campaigns

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product Type, ID, Condition or Brand. But sometimes those factors can be limiting. That's where Custom Labels come in....

Boosting Back-to-School sales by reaching those last minute shoppers

In the past few years, the Back-to-School season has consistently been the most lucrative sales period for eCommerce retailers globally in Q3, accounting for nearly 70% of all Q3 eCommerce revenue during this period (source). The build-up to this is the perfect time for you to plan and target your data feed marketing efforts: From looking at Google search data, we can see that customer queries related to back-to-school purchasing has already started by the 11th July - and the total spending reached 27.3 billion dollars in the US alone last year - with a 4% growth year on year!  This week we look at some last minute steps you can take to claim those summer shoppers....

Ecommerce channels - Which is the right choice for you?

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT......

5 Proven Ways to Increase Traffic as a Direct To Consumer Brand

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream. The control was in the hands of distributors and they could choose how and which products to sell to mass audiences....

Three (almost guaranteed to work) A/B tests every Online Store should run

The conversion funnel for many online stores can be pretty "leaky." ...