Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Using custom labels for your Facebook Dynamic ads

Facebook Dynamic ads let online businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach. In fact, we're such a fan of Facebook Dynamic ads we published a 3-part series earlier this year, you can read the first one right here!...

How to optimize your product feed for Facebook

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

What to expect for Valentine's Day 2019 in ecommerce?

Valentine's Day is fast approaching (it's February 14th for those of you who don't want angry looks from your partner/spouse!)  This is an event which over recent years has seen huge increases in overall ecommerce spending. In the grey days of February it's a chance to show your loved ones  you appreciate them with a gift or experience. In this short post we've pulled out some of the key statistics from previous Valentine's Days to give an insight into what we might expect from 2019. ...

Cashott Copenhagen Client Case

 We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with our client, Cashott Copenhagen, what they wanted to do and then outline how that outcome could be achieved....

WakeupData pleased to announce new partnership with Fruugo

One of our main priorities is expanding the scope of our solutions and ensuring we are constantly working to give all our clients the best chance to improve their online sales....

Convincing your Head of PPC - why should you use a Data Feed Management tool?

It can be a hard sell. Your head of PPC may have a million different things that they want to be doing. So how can you explain to them that implementing feed management solutions for your business is a no brainer?...

Annual review - a look back at 2018

It's been a whirlwind year for e-commerce globally, but especially in the Nordics - and 2019 looks like it's going to be no different....

Checklist for a high quality data feed - what do you need?

Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

4 tips to maximize your online sales this holiday season.

Black Friday and Cyber Monday have passed, meaning we are now in the midst of the Christmas and winter sales. To help out online store owners, we've pulled together a few statistics on what we might be able to expect from this year's Holiday spending period, as well as a few tips on how you can optimize your store and data feeds to ensure the best return on investment....

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....

The 7 best price comparison websites you can use to increase your online sales

Comparison shopping engines (CSE's) give e-commerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison websites which will help you to increase your online sales....

Black Friday infographic - Denmark vs Sweden

We've compared the Black Friday (and Cyber Monday) statistics from Denmark with those of their close neighbours Sweden in order to come up with this infographic. ...

Using Instagram to improve your online sales (4 steps)

If you run an online store, you're probably already well aware of the importance that social media plays in the e-commerce industry....

So you think your product feed is optimized for Google Shopping?

You may have your product feeds ready to send to Google Shopping and start selling. But before you commit to it, what if there was a free tool which thoroughly analyzed your feed to make it as optimized and high-performing as possible?    The Product Feed Analyzer helps you tackle poor data quality, which many companies have, but often aren’t aware of.  To get started, simply visit www.productfeedanalyzer.com and paste the Url of your Google Shopping Feed into the box:   ...

Data feed management - Decoding the technical terms

Getting started in the e-commerce industry can be difficult enough. So when it comes to managing your data and ensuring it is optimized and performing as well as it possibly can, we want to help you out....

Two new ways to sell on Instagram - Stories and Explore

As we covered in our previous blogpost- shopping features within Instagram is nothing new. ...

Building a Strong Partnership with GrejFreak.dk - Part 3

Last year we published two blogposts (available here and here!) looking at how GrejFreak.dk were developing and expanding - and how WakeupData's feed management solutions were helping them achieve some of their goals. In this blogpost we've caught up with GrejFreak.dk again. This time we look back at the previous year and ahead to the future, as well as getting Kristian's thoughts on feed management, sales channels and the partnership with WakeupData....

5 reasons WakeupData will make a difference for your clients.

In this blogpost we don't want to just tell you about all the features of our services. We want to outline why selecting WakeupData as a data feed management tool which actually make visible, significant differences for you clients....

7-point checklist for Cyber Monday

We've gone through the key facts around Cyber Monday to deliver a checklist of what to expect from this massive day for e-commerce and how to make sure that your online store is fully ready to make the most of all the potential sales. ...

How to become a feed optimization master?

You might already be using a feed management solution, or you may be in the process of considering if your e-commerce business needs to start using one....