Ecommerce channels - Which is the right choice for you?

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT......

Boosting your Sales with Instagram Shoppable posts

Instagram recently reported that they have  500 million active profile pages, and over 80 percent of those users are following at least one business account. ...

Merging data guide - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Using Facebook Custom labels for your Dynamic Ads

Facebook Dynamic ads let businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach....

Your guide to Facebook ad optimization

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Google CSS shopping updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...

WakeupData pleased to announce new partnership with Fruugo

One of our main priorities is expanding the scope of our solutions and ensuring we are constantly working to give all our clients the best chance to improve their online sales....

Convincing your Head of PPC - why should you use Data Feed Management tools?

It can be a hard sell. Your head of PPC may have a million different things that they want to be doing. So how can you explain to them that implementing feed management solutions for your business is a no brainer?...

4 tips to maximize your online sales in the holiday season.

Black Friday and Cyber Monday have passed, meaning we are now in the midst of the Christmas and winter sales. To help out online store owners, we've pulled together a few statistics on what we might be able to expect from this year's Holiday spending period, as well as a few tips on how you can optimize your store and data feeds to ensure the best return on investment....

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....

Black Friday infographic - Denmark vs Sweden

We've compared the Black Friday (and Cyber Monday) statistics from Denmark with those of their close neighbours Sweden in order to come up with this infographic. ...

How to boost online sales on Instagram (4 steps)

If you run an online store, you're probably already well aware of the importance that social media plays in the e-commerce industry....

Data feed management - Decoding the technical terms

Getting started in the e-commerce industry can be difficult enough. So when it comes to managing your data and ensuring it is optimized and performing as well as it possibly can, we want to help you out....

Explore and Instagram Stories Guide

As we covered in our previous blogpost- shopping features within Instagram is nothing new. ...