About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

by Ben Culpin, on February 10, 2020

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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by Guest Author, on January 21, 2020

Digital Marketing Agency Kvantum use WakeupData's feed management platform as a means of adding value to their clients feeds. In this case we take a look at how they were …

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by Ben Culpin, on August 20, 2019

We are proud to be working with Danish company HiFi Klubben to help with their ecommerce efforts in expanding to new European markets. HiFi Klubben is an audio and visual …

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by Ben Culpin, on August 6, 2019

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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by Ben Culpin, on July 29, 2019

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT... ...you're not sure where to start? Read on. This article is for you! There are literally …

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by Guest Author, on July 22, 2019

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …

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by Ben Culpin, on July 13, 2019

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

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by Ben Culpin, on June 17, 2019

Last year we published at article about Amazon's imminent arrival in Scandinavia. In this we stated that it was pretty certain that Amazon would have set up an ecommerce base in …

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by Ben Culpin, on June 4, 2019

You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram - as well as for internal use like website …

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by Ben Culpin, on May 20, 2019

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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by Ben Culpin, on April 23, 2019

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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by Ben Culpin, on April 15, 2019

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

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