by Ben Culpin, on Jan 2, 2020 2:23:41 PM

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

Read Story
Topics:tip

by Ben Culpin, on Sep 6, 2019 7:04:00 AM

You may already know about the benefits of implementing affiliate marketing as part of your sales strategy. Responsible for 15% of total digital media online revenue, the performance-based model of …

Read Story
Topics:tipecommerce

by Guest Author, on Aug 27, 2019 8:03:00 AM

Business is all about making decisions. How do you know what is the right decision to make though? Your instinct can be valuable, but it's not always accurate. The answers …

Read Story
Topics:tipecommerceonline store

by Ben Culpin, on Aug 6, 2019 3:41:23 PM

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

Read Story
Topics:tipgooglefeed optimizationecommerceonline store

by Guest Author, on Jul 22, 2019 8:11:00 AM

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …

Read Story
Topics:tipfeed optimizationonline store

by Guest Author, on Jul 16, 2019 8:30:00 AM

The conversion funnel for many online stores can be pretty "leaky." If you analyze yours right now, you'll most likely notice a large >50% drop-off at the very first stage …

Read Story
Topics:tipecommerceonline store

by Ben Culpin, on Jul 13, 2019 6:16:00 AM

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

Read Story
Topics:featuretipamazonfeed optimizationecommerce

by Ben Culpin, on Jun 27, 2019 9:30:00 AM

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

Read Story
Topics:featuretiphow to sell on google shoppinggoogleecommerce

by Guest Author, on Jun 17, 2019 8:41:00 AM

Running an online business is not an easy task. Your success leans not only on the functionality of your store and effective product feed management strategies. It’s also important to …

Read Story
Topics:Insidertipecommerce

by Ben Culpin, on Jun 10, 2019 8:00:00 AM

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

Read Story
Topics:newsfeaturetiphow to sell on google shoppinggoogle

by Ben Culpin, on May 24, 2019 12:01:00 PM

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

Read Story
Topics:featuretipfacebookad

by Ben Culpin, on May 20, 2019 4:19:58 PM

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

Read Story
Topics:tiphow to sell on google shoppinggooglefeed optimization

by Ben Culpin, on May 20, 2019 2:30:03 PM

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

Read Story
Topics:tiphow to sell on google shoppinggoogle

by Ben Culpin, on May 8, 2019 11:19:36 AM

Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. What's more, 72% of users have actually made purchases …

Read Story
Topics:featuretipProduct Feed Managementfacebookinstagram

by Guest Author, on Apr 24, 2019 10:27:22 AM

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

Read Story
Topics:Insiderfeaturetipsocialhow to sell on google shoppinggoogle

by Ben Culpin, on Apr 23, 2019 4:47:35 PM

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

Read Story
Topics:featuretipgooglefeed optimization

by Ben Culpin, on Apr 15, 2019 9:00:00 AM

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

Read Story
Topics:featuretipsocialclient casefeed optimization

by Ben Culpin, on Apr 15, 2019 5:00:00 AM

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

Read Story
Topics:tiphow to sell on google shoppingProduct Feed Managementadgooglefeed optimization

by Ben Culpin, on Mar 21, 2019 11:24:00 AM

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …

Read Story
Topics:featuretipProduct Feed Managementadfeed optimization

by Ben Culpin, on Mar 20, 2019 8:32:00 AM

Facebook Dynamic ads let businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build …

Read Story
Topics:tipProduct Feed Managementfacebookinstagramdynamic adscustom labels

by Ben Culpin, on Mar 4, 2019 3:36:59 PM

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they …

Read Story
Topics:tipProduct Feed Managementfacebookadinstagramdynamic ads

by Admin, on Mar 4, 2019 9:00:00 AM

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …

Read Story
Topics:newstiphow to sell on google shoppingProduct Feed Managementadcssgoogle

by Ben Culpin, on Feb 18, 2019 6:49:00 AM

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it …

Read Story
Topics:Insidernewsfeaturetipworldsocialfacebookinstagramdynamic ads

by Ben Culpin, on Feb 11, 2019 3:28:28 PM

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and …

Read Story
Topics:newstipProduct Feed Managementclient case