Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Using custom labels for your Facebook Dynamic ads

Facebook Dynamic ads let online businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach. In fact, we're such a fan of Facebook Dynamic ads we published a 3-part series earlier this year, you can read the first one right here!...

How to optimize your product feed for Facebook

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Image Transformation for Facebook Ads - Client Case

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

What to expect for Valentine's Day 2019 in ecommerce?

Valentine's Day is fast approaching (it's February 14th for those of you who don't want angry looks from your partner/spouse!)  This is an event which over recent years has seen huge increases in overall ecommerce spending. In the grey days of February it's a chance to show your loved ones  you appreciate them with a gift or experience. In this short post we've pulled out some of the key statistics from previous Valentine's Days to give an insight into what we might expect from 2019. ...

Facebook dynamic ads - Part 2 - Setting up your targeting strategy

In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up....

Convincing your Head of PPC - why should you use a Data Feed Management tool?

It can be a hard sell. Your head of PPC may have a million different things that they want to be doing. So how can you explain to them that implementing feed management solutions for your business is a no brainer?...

Annual review - a look back at 2018

It's been a whirlwind year for e-commerce globally, but especially in the Nordics - and 2019 looks like it's going to be no different....

Checklist for a high quality data feed - what do you need?

Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

4 tips to maximize your online sales this holiday season.

Black Friday and Cyber Monday have passed, meaning we are now in the midst of the Christmas and winter sales. To help out online store owners, we've pulled together a few statistics on what we might be able to expect from this year's Holiday spending period, as well as a few tips on how you can optimize your store and data feeds to ensure the best return on investment....

Facebook Dynamic Product Ads - your guide to getting started.

More and more potential customers are becoming immune to the traditional online advertising techniques, so dynamic advertisements which leverage customer browsing data to make intelligent promotions makes sense more than ever.  Whether you have heard of Facebook Dynamic ads before and considered implementing them, or if this is the first time you've come across them - this article aims to give a short overview of what dynamic ads are and how you can use them. ...

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....

Create compelling product images for your ads with WakeupData

With the recent release of our Image Transformation feature, we thought we'd send a little update - showing just some of the kind of improvements the tool allows. ...

How to optimize your Google Shopping product feeds for Black Friday

Friday 23rd is fast approaching so we've prepared this guide on how to fully optimize your Google product feed in preparation for Black Friday - and the following Cyber Monday....

The rise of Amazon advertising

It's no secret that Jeff Bezos's Amazon Web Services (AWS), is seeing growth at an amazing rate in recent years and is even more profitable than Amazon’s e-commerce operations (source). Yet what many are overlooking in Amazon's continual rise is their growth in advertising....

The 7 best price comparison websites you can use to increase your online sales

Comparison shopping engines (CSE's) give e-commerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison websites which will help you to increase your online sales....

Black Friday infographic - Denmark vs Sweden

We've compared the Black Friday (and Cyber Monday) statistics from Denmark with those of their close neighbours Sweden in order to come up with this infographic. ...

5 reasons WakeupData will make a difference for your clients.

In this blogpost we don't want to just tell you about all the features of our services. We want to outline why selecting WakeupData as a data feed management tool which actually make visible, significant differences for you clients....

What is the Amazon Buy Box and how can you win it?

The countdown for the arrival of Amazon in Scandinavia is drawing ever closer - so it makes sense to get to grips with how specific Amazon-seller advantages work. We're looking at how the Buy Box works, and how you can master it to give your products the biggest advantage when selling on Amazon....

Your guide to Instagram Dynamic Ads

We're pretty sure you know what Instagram is - and you have probably heard of the possibilities involved with advertising your products. If not, check out our infographic on this subject....

How to set up your Facebook product catalog and upload your feed

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the data is optimized and well-managed. In this blogpost we take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. ...