Facebook dynamic ads - Part 2 - Setting up your targeting strategy

In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up....

Convincing your Head of PPC - why should you use a Data Feed Management tool?

It can be a hard sell. Your head of PPC may have a million different things that they want to be doing. So how can you explain to them that implementing feed management solutions for your business is a no brainer?...

Annual review - a look back at 2018

It's been a whirlwind year for e-commerce globally, but especially in the Nordics - and 2019 looks like it's going to be no different....

Checklist for a high quality data feed - what do you need?

Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

4 tips to maximize your online sales this holiday season.

Black Friday and Cyber Monday have passed, meaning we are now in the midst of the Christmas and winter sales. To help out online store owners, we've pulled together a few statistics on what we might be able to expect from this year's Holiday spending period, as well as a few tips on how you can optimize your store and data feeds to ensure the best return on investment....

Facebook Dynamic Product Ads - your guide to getting started.

More and more potential customers are becoming immune to the traditional online advertising techniques, so dynamic advertisements which leverage customer browsing data to make intelligent promotions makes sense more than ever.  Whether you have heard of Facebook Dynamic ads before and considered implementing them, or if this is the first time you've come across them - this article aims to give a short overview of what dynamic ads are and how you can use them. ...

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....

Image Transformation - what can it do for you?

With the recent release of our Image Transformation feature, we thought we'd send a little update - showing just some of the kind of improvements the tool allows. ...

How to optimize your Google Shopping product feeds for Black Friday

Friday 23rd is fast approaching so we've prepared this guide on how to fully optimize your Google product feed in preparation for Black Friday - and the following Cyber Monday....

The rise of Amazon advertising

It's no secret that Jeff Bezos's Amazon Web Services (AWS), is seeing growth at an amazing rate in recent years and is even more profitable than Amazon’s e-commerce operations (source). Yet what many are overlooking in Amazon's continual rise is their growth in advertising....

The 7 best price comparison websites you can use to increase your online sales

Comparison shopping engines (CSE's) give e-commerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison websites which will help you to increase your online sales....

Black Friday infographic - Denmark vs Sweden

We've compared the Black Friday (and Cyber Monday) statistics from Denmark with those of their close neighbours Sweden in order to come up with this infographic. ...

5 reasons WakeupData will make a difference for your clients.

In this blogpost we don't want to just tell you about all the features of our services. We want to outline why selecting WakeupData as a data feed management tool which actually make visible, significant differences for you clients....

What is the Amazon Buy Box and how can you win it?

The countdown for the arrival of Amazon in Scandinavia is drawing ever closer - so it makes sense to get to grips with how specific Amazon-seller advantages work. We're looking at how the Buy Box works, and how you can master it to give your products the biggest advantage when selling on Amazon....

Your guide to Instagram Dynamic Ads

We're pretty sure you know what Instagram is - and you have probably heard of the possibilities involved with advertising your products. If not, check out our infographic on this subject....

How to set up your Facebook product catalog and upload your feed

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the data is optimized and well-managed. In this blogpost we take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. ...

WakeupData - Data feed tool Competitor comparison

What should you look for in a data feed management tool? How do you decide what will give you the best price and value for money? We take a look at what factors to consider when selecting a tool, and how WakeupData squares off against our leading competitors. ...

WakeupData launches as a Google CSS partner: Your questions answered.

You can save up to 20% (even as much as 30%) on your Google Shopping Ads-spend right now....

Why do you need a feed marketing tool?

In the first blogpost in this series we asked just what on earth data feed marketing actually is (below). Now we know what it is, we're asking why feed marketing tools are needed and how we our clients to save money and improve their online sales. ...

Selling on Instagram (infographic)

 In this infographic we outline the different methods of selling your products on Instagram, how you can get the best results and how you can get started with an optimised feed through WakeupData....

E-commerce guide to the Netherlands- consumer statistics and channel recommendations

The Netherlands has a population of 17 million, with over 96% (16.4 million) of these regularly using the internet (source). This means the Netherlands is a well-established hub for internet shoppers - with online spending predicted to reach nearly $25 billion for 2018. ...

Guest blog from Clearhaus | How weather is affecting online sales in Denmark.

Neha Mirchandani from Clearhaus shares her insights into the impact of the recent hot weather on online sales. As in the rest of Europe, this year's summer has been incredibly warm and sunny in Denmark. The Danes have rushed to the beaches, meaning less time is being spent in front of a screen - and this has affected online sales....

Black Friday in numbers - stats and figures

It may seem like there is still plenty of time to prepare for the Black Friday sales but they are closer than you think! That's why we've produced this short guide on what we learnt last year and the key stats to give you a head-start on what to expect from Black Friday 2018 as well as our special offer....

Boosting your Amazon rankings - Part 2

This second part of our guide to boosting your Amazon rankings looks at how you can alter you product descriptions and categories to get significant advantages - and, perhaps most importantly, how this differs from Google Shopping....