How to set up Product Review Feeds for Google Shopping

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing your product listings ads....

What are the costs of website downtime (and how to prevent them)?

Running an online business is not an easy task. Your success leans not only on the functionality of your store and effective product feed management strategies....

Merchant Promotions for Google Shopping

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill out a form. We'll take a look at how these Merchant Promotions appear to your viewing audience and how you can get started today. ...

Automative Inventory Ads for Facebook - Your Guide

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista).  Based on the results from previous years, Facebook ads will make up a large proportion of this digital spending. A study by Accenture found that 63% of people discover new cars online and 53% decide on purchasing new cars online.  So for automotive businesses, tailored Automotive inventory ads, which launched earlier this year, are an effective means of reaching shoppers and owners.   In this article we'll take a look at automotive inventory ads for Facebook and how they work....

How to use MPNs in Google Shopping

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer....

How to use GTINs in Google Shopping

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's search queries to your products. ...

Boosting your Sales with Instagram Shoppable posts

Instagram recently reported that they have  500 million active profile pages, and over 80 percent of those users are following at least one business account. ...

How to use Google remarketing campaigns to capture additional revenue

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to you. ...

Digital Marketers guide to creating travel ads for Google

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google....

5 ways to easily optimize your product feed (With videos)

We are following on from our previous look at what data feed optimization is and why it is done. Here we outline 5 of the most common ways that users can easily optimize their product data feeds within a product feed management platform like WakeupData. ...

What are Local Inventory ads for Google Shopping?

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% of all Google searches are location-based and you can start to see the importance of Local Inventory ads.  So if you are a brick-and-mortar store, what can you do about this to ensure you are attracting both in-store and ecommerce shoppers?  That is the issue that Local Inventory ads are trying to solve. This article briefly outlines what they are, and how Google Shopping users can implement them to reach out to a new and engaged audience. ...

Merging data - How and why is it useful?

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look at some of the options available to merchants, digital marketers and ppc-managers when it comes to merging data, and how it can increase product data accuracy and integrity, enrich and optimize value to your campaigns. ...

Using Facebook Custom labels for your Dynamic Ads

Facebook Dynamic ads let online businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build target audiences and filter your products to the most relevant consumers you want to reach....

Your guide to Facebook ad optimization

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they are performing well and driving sales effectively. The key to success here is ensuring you have a complete and detailed feed, making sure you’ve included all the information you customer might want....

Latest Google updates - help customers find your products more easily

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable info like product description, ratings, and price to help make that crucial purchase decision....

Optimizing Images for Facebook Ads [Client Case]

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it offers....

Interview with Hans-Henning Nielsen - E-commerce manager at Quickparts

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and had a chat with Hans-Henning Nielsen, e-commerce manager at QuickParts (Tridan). We get his thoughts on the industry, feed marketing and what he thinks of the solutions we provide. ...

Client Case - Quickparts. Building agile feeds which increase CTRs

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and painpoints, then established how we could find a tailored solution to help achieve their goals....

Dynamic ads - Part 2 - How to target Facebook Ads

In our previous blogpost in the Facebook Dynamic Ads series, we looked at what Dynamic Ads are, and how you can connect your product feed to Facebook to begin setting them up....

Convincing your Head of PPC - why should you use Data Feed Management tools?

It can be a hard sell. Your head of PPC may have a million different things that they want to be doing. So how can you explain to them that implementing feed management solutions for your business is a no brainer?...

Checklist for a high quality data feed - what do you need?

 Product data feeds are the foundation of all digital marketing and sales channels - whether for product listings, marketing campaigns or Dynamic ads. ...

4 tips to maximize your online sales this holiday season.

Black Friday and Cyber Monday have passed, meaning we are now in the midst of the Christmas and winter sales. To help out online store owners, we've pulled together a few statistics on what we might be able to expect from this year's Holiday spending period, as well as a few tips on how you can optimize your store and data feeds to ensure the best return on investment....

Facebook Dynamic Ads - your guide to getting started.

More and more potential customers are becoming immune to the traditional online advertising techniques, so dynamic advertisements which leverage customer browsing data to make intelligent promotions makes sense more than ever.  Whether you have heard of Facebook Dynamic ads before and considered implementing them, or if this is the first time you've come across them - this article aims to give a short overview of what dynamic ads are and how you can use them. ...

Why should you choose to use Bing Ads?

You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year....