About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

by Ben Culpin, on January 2, 2020

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

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by Ben Culpin, on September 6, 2019

You may already know about the benefits of implementing affiliate marketing as part of your sales strategy. Responsible for 15% of total digital media online revenue, the performance-based model of …

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by Guest Author, on August 27, 2019

Business is all about making decisions. How do you know what is the right decision to make though? Your instinct can be valuable, but it's not always accurate. The answers …

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by Ben Culpin, on August 6, 2019

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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by Guest Author, on July 22, 2019

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …

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by Guest Author, on July 16, 2019

The conversion funnel for many online stores can be pretty "leaky." If you analyze yours right now, you'll most likely notice a large >50% drop-off at the very first stage …

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by Ben Culpin, on July 13, 2019

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

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by Ben Culpin, on June 27, 2019

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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by Guest Author, on June 17, 2019

Running an online business is not an easy task. Your success leans not only on the functionality of your store and effective product feed management strategies. It’s also important to …

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by Ben Culpin, on June 10, 2019

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

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by Ben Culpin, on May 24, 2019

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

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by Ben Culpin, on May 20, 2019

Manufacturer Part Numbers (MPNs) are a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. As we saw with GTINs, providing …

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