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About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

by Ben Culpin, on May 20, 2019

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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by Ben Culpin, on May 8, 2019

Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. What's more, 72% of users have actually made purchases …

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by Guest Author, on April 24, 2019

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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by Ben Culpin, on April 23, 2019

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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by Ben Culpin, on April 15, 2019

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

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by Ben Culpin, on April 15, 2019

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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by Ben Culpin, on March 21, 2019

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …

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by Ben Culpin, on March 20, 2019

Facebook Dynamic ads let businesses re-target people who have browsed or already purchased from their store. To summarize the concept, you upload a selected product catalog to Facebook, then build …

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by Ben Culpin, on March 4, 2019

In this article we want to outline how you can get optimized results from your Facebook product catalog. So instead of just displaying your products, you are making sure they …

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by Admin, on March 4, 2019

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …

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by Ben Culpin, on February 18, 2019

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it …

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by Ben Culpin, on February 11, 2019

Earlier this month we published a new case, looking at how we were able to help independent wholesaler Quickparts by making their feeds more agile. This time we've sat down and …

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