Comparison shopping engines (CSE's) give e-commerce sellers the ability to attract new customers, increase their sales, and go head-to-head against their competitors. We've compiled a list of the top price comparison websites which will help you to increase your online sales.
Comparison shopping engines are channels which collect product information and display that collective information on a single results page in response to a shopper's search query.
These shoppers can compare prices, shipping options, and services from multiple retailers on a single page and choose the merchant that offers the best overall value.
1. Google Shopping
Google Shopping is probably the largest and best known comparison shopping engine. Products submitted to Google Shopping will also be displayed on standard Google search results and are integrated with Google's pay-per-click platform, Adwords.
If you are considering using Google Shopping for selling your products - you can save large amounts on your overall ad-spend by selecting a CSS (comparison shopping service) partner.
2. Bing Shopping Campaigns
Microsoft offers the Shopping Campaigns feature within its advertising suite. Although it may seem to always be playing second fiddle in comparison to Google Shopping, Bing Shopping actually sees 12 billion unique searches around the globe - every single month (source).
What's more, if you already have Product Ads running in Google Ads, you can save time and effort by importing those directly to your Bing Shopping Ads.
The US brand operate a string of shopping comparison websites, with millions of monthly visitors. Depending on your target audience and country, Shopzilla is certainly one of the best choices for e-commerce merchants looking for some extra sales.
They have tens of millions of products listed, so the selection is wide (as is the competition!) - they currently operate websites serving consumers and retailers in the U.S, UK, French and German markets.
4. Amazon Product Ads
Amazon isn't technically a comparison shopping engine, but the system functions in a similar way. When you register for Product Ads you can upload your products manually or via FTP. Amazon will then create ads for your products using the information provided in your product file. When you set your budget, your ads will go live and you'll pay-per-click.
If you are interested in finding out more about selling your products on Amazon, check out our free e-book 'Selling on Amazon 101' which gives you all the step-by-step processes you need to get started:
ShopAlike is run by Visual Meta GmbH and is an online shopping website.
They display products from multiple online stores, to save their visitors time and money - over 3500 online stores currently use ShopAlike, with 2 million products listed across 13 countries in Europe.
Check out our Shopalike infographic to find out more about your selling options.
Prisjakt (aka Price Spy in the UK) are a leading price and product comparison service, present in 9 countries. Their promise is that the lowest price will always be displayed to the consumer at the top of all product pages, as nobody can pay their way to a higher ranking in the price list.
They also offer a thorough shop and product reviews written by other users to give everyone the best purchasing options. If you're interesting in finding out more check out our Prisjakt infographic which gives more details on the price comparison website.
PriceRunner are the number one price comparison site in the Sweden, Denmark, UK and a leading player in France, Germany and Austria. They reach millions of shoppers across Europe through cross-border commerce.
Earlier this year we featured Pricerunner as our 'Channel of the Month' - find out more about the price comparison giant here.
Getting Products Listed On Price Comparison Websites
You probably already know that all of these Comparison Shopping Engines require you to submit a correctly formatted product feed, with specific requirements that vary greatly between chosen channels. This feed must meet all their specifications and be updated frequently.
The best way to ensure you are meeting the requirements and are able to regularly update your feed is to select a data feed management platform that gives you the full toolkit of possibilities - and is easy to use.
WakeupData have been managing product feeds since 2014 and have helped hundreds of clients get listed on all the CSE's of their choice. Check out our resources to hear client stories and testimonials, or get in touch with us to book your free evaluation.