If you run an online store, you're probably already well aware of the importance that social media plays in the e-commerce industry.
And this trend of SoMe influencing buyer behaviors is only set to increase, with Facebook and Instagram transforming into full-blown sales channels and statistics showing that at least 74% of consumers are making purchasing decisions based on SoMe.
In this post we're going to take a look specifically at Instagram, who recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account.
As our last blogpost in this series outlined, Instagram's latest features are clearly taking steps to make it easier for more and more retailers to offer their products to viewers via a number of different formats. So as Instagram becomes a driving force in the e-commerce industry, we've outlined a few steps to jump on-board and improve your online sales.
1. Build a solid strategy first
Start by outlining specific targets that can be used to measure your success on social media. Think about traffic, fans, followers and likes you’re hoping to achieve on Instagram. Laying down these targets of what is successful for your business is necessary for following your own sales growth and development over time.
When you are developing this social strategy, think about your customer metrics too. The demographic info and performance indicators provided by Instagram can be used to help you measure and analyse which content performs best and what time users are engaging most.
2. Ensure your data is optimized for Instagram specifications
Sending off a data feed that is rejection prone, missing required categories or is just not fully optimized for the channel is a mistake many sellers make.
Taking the time to select a data feed management tool which gives you all the necessary support, tools and features to produce a top quality feed makes absolute sense here. The major positive here is that you can use your Facebook catalog for selling on Instagram too - it's an easy process to set up Shopping on Instagram.
3. Use targeted advertisements
This isn't really a novel marketing technique but it can definitely give your business a deserved boost. Instagram offers a number of different advertising format depending on the product type - which we outlined in our previous blogpost.
The major strenth of Instagram advertisements is that they enable sellers like you to link their page directly to the post. A 'Shop Now' call-to-action at the bottom of these targeted advertisements redirect shoppers to your specific product page.
Compared to the average internet user, Instagrammers are almost 60% more likely to say that the chance to buy something on a social network would increase the likelihood of them buying a product (source).
4. Use shoppable posts
The new shoppable posts feature from Instagram, which we discuss here, is probably the most effective social sales method for e-commerce sites.
When a user clicks on one of these shoppable posts, they are instantly able to see the name and price of a product. Selecting the tag will mean the customer will be brought to a detailed page featuring specific product details, similar items and other shoppable posts from your brand.
Selecting “Shop Now” from the product details view links directly to the business’s website, bringing them to the exact page of the product of interest.
If you want to hear more about implementing your Instagram selling strategy, our tailored feed marketing solutions offer you the ultimate solution to getting connected as quickly and painlessly as possible.