As you probably know, it is in our core values to be transparent.
Today we are delighted, as we have excellent news to share with you!
After the recent changes communicated by Google in December 2018 regarding the CSS program, we decided to build a strategy that will benefit our core operations as well as the people that we constantly strive to serve.
Today we are welcoming Conversio, who amongst others, are joining our CSS for agencies venture (bestpricession.com). Conversio are an established and well-recognized agency in Scandinavia and we couldn’t be more proud to have this partnership established today. These additions to our CSS venture means we will now be covering all the Nordic countries.
WakeupData was born to simplify data management and data optimization.
Becoming a CSS partner was a project that was developed to bring value to merchants and agencies. However, as we continue to adapt and develop, we have decided to have the agencies benefiting from the CSS program directly, ensuring they keep the relationship with the Merchants. It just makes sense.
In the meantime, WakeupData will serve and facilitate the process of setting the agencies for success through the CSS as well as we will offering our Google Shopping optimization and feed enrichment solutions. In other words, we will focus on our core and what we do best.
How can agencies benefit from the CSS program?
As you probably know, Spendmatch incentives expired the 31st January. With that being said, CSS benefits are still visible, we are seeing the following results :
20-30% lower click prices across the board on CSS vs. normal shopping (compared on each client)
We are also seeing a higher CTR% across the board - average on 20/30% improvement
The users and the bids react better.
The reason behind is also because the fact it is premium placements only i.e. page 1 of Google.
Considering the above, and the full capacity for the Agencies to control their ads as well as to get merchant products listed in our Price Comparison site, are and will be incredible beneficial for those agencies building strategies to increase profitability with their merchants and reduce internal costs.
Today, we are celebrating a new beginning and a new way to provide value. It will be fun. Next play :)