In this industry, it's easy to get lost in the technical jargon and forget just what lies at the heart of WakeupData's motivation.
That's why in this post we're going old-school and taking things back to the very start
with the two most basic questions:
1. What on earth is feed marketing software?
2. What do our clients get out of this software?
So, first things first:
"Feed marketing software is simply a tool designed to let any user, no matter their company size or experience, import the information on their products from their webstore to a platform, then improve that data and send it to multiple shopping channels."
Once that has been uploaded, users improve factors like titles, images and descriptions on all their data and then create what is known as an 'export', so they can send all this amazing, 'optimized' data to any channel that they want at any time (image above!).
The really great thing about this feed marketing software is that it lets these webshop owners manage the whole process from one, single platform - even if they have thousands of products and are exporting to hundreds of channels all across the world.
That all sounds pretty good and fairly straightforward right?
So apart from the single platform thing, why do people choose to use feed marketing software?
1. Time is the currency!
Automating your processes.
The driving motivation for businesses who regularly use data feed marketing software is the sheer amount of time they can save. And as we all know, time is money.
This is so important to WakeupData we happened to write a whole blogpost about it!
Photo: Matthew Henry
By selecting the right feed marketing tool, nearly every task can be automated.
This includes data integrations, category mapping, setting up rules and expressions – automation saves hours of time throughout the entire feed preparation process – and means you can get your products listed on any channel as fast and as simply as possible.
2. Gain independence from IT contractors
Feed marketing software gives you independence – YOU have control over YOUR product feed and can wave goodbye to relying on IT. But don't just take my word for it:
3. Simplifying complex tasks
This is a process we call 'Simplexity' - the ability to make complex data integrations easy to carry out.
An effective feed management tool makes your job easier by letting you clearly understand your data while making edits, meaning you can get things done a lot faster.
As a simple example, you may want to add the brand to your product titles (tutorial here).
With the right tool you simply need to set up an expression and your entire product inventory can have this applied to it - rather than having to manually edit individual pieces of data which, believe me, would not be a fun process!
So there you have it. The main reasons people use feed marketing software can be boiled down to:
Saving time (and money!), Gaining independence and
Simplifying complex processes.
There is a misconception that creating and optimising a data feed is a job solely for IT departments. Creating a data feed by using the crawling service takes less than a few days and for a fraction of a price and you can optimise your data on-the-go for multiple sales channels. No need for coding skills.
Using a tool like WakeupData to do this gives you the best possible solutions at your disposal whenever you need.
Find out more about Data feed management or get your free trial below.