Ecommerce Sweden - [2019 update] Your guide to consumer statistics and channel recommendations

(Updated 19-11-2019)

Of the 9 million people in Sweden, over 60% of them (5.8 million) regularly shop online, each spending on average €1,668 per year (source). 

If you are looking to take advantage of this growing market and start selling in Sweden, this guide runs through some of the key statistics and looks at some shopping channels where you can reach out to the most customers with optimized data feeds. 

• Ecommerce in Sweden was worth 6.7 billion euros last year (source)
• Revenue in the e-commerce" market of Sweden amounts to US$10,535m in 2018 (source).
• Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 7.7% resulting in a market volume of US$14,181m in 2022 (source).
•  The market's largest segment is t "Fashion" with a market volume of US$3,305m in 2018 (source)

What is driving Sweden's
e-commerce growth?

There are several factors contributing to the large market in e-commerce in Sweden - which currently accounts for 8.7% of its' total retail sales annually.

For a start, it is one of the wealthiest countries in Europe, plus it has a strong economy, a long tradition of ordering products by mail and strong retail brands based in the country (IKEA, H&M and Electrolux to name just three). 

E-commerce sales in Sweden from 2004-2018 (source)

Consumers in Sweden

30 percent of Swedes order something online at least once a month, while almost 75 percent have made an online purchase in the last year (source).

The top 10 most popular websites for last year (measured by their overall traffic) are:

1.Ikea.com
2.Netonnet.se
3.Elgiganten.se 
4.Webbhallen.com
5.Zalando.se
6.Hm.com
7.Mediamarkt.se
8.Coop.se
9.Apotea.se
10.Sas.se

The image (above right) right shows that for 2017 Swedish consumers were the largest m-commerce users , while the bar chart (below) shows the top priorities that influence Swedes purchasing decisions when it coming to buying a product online (source: Postnord).

Shopping channels in Sweden - which to use?

Thinking of gaining access to this large, tech-savvy markets of e-commerce consumers? 

Then you will need to select a channel which is most suited to your products and will give you the best possible results.

Here we offer a few possibilities of channels to consider when reaching out to Swedes, speak to WakeupData to hear the full list of opportunities available to webstores selling their products in Sweden.

Spartoo

Founded in 2006, Spartoo is Europe's largest online shoe store, also specialising in ready-to-wear clothing for men and women.

They are currently present in 30 countries globally including France, UK, Spain, Italy, the Netherlands, Denmark, Finland, Belgium, Greece, Poland, Portugal, Czech Republic, Austria, Germany -  and of course Sweden!

With over 14 million visitors per month you can get access to an extensive network right away. 

Spartoo Requirements (source) 

• You should be a fashion retailers who already stocks products in pre-existing Spartoo categories. 

• Similar to other channels, you have two to three working days to fulfil your orders and shipments.

• You must be committed to answer all customer queries within two days.

As with any e-commerce channel, there are a number of fields required to be filled out in the product feed you export to Spartoo. These include: Product ID, URL, price, description, brand, MPNs and SKU. 

Get in touch with a customer success manager at WakeupData and we can show you our pre-made Spartoo export template, letting you set up an fully-working, optimized feed with Spartoo in minutes.

Kelkoo

Kelkoo is a comparison shopping engine which offers integrated services for online shopping, increasing online sales by advertising products through highly targeted ad placements across a network of premium publishers. Founded in 1999, they are now present across 19 countries across Europe. 

The screenshot (above) shows how straightforward it is to create an export to Kelkoo via the WakeupData platform, using our pre-built export template. Necessary fields for your Kelkoo export are the unique id of each product, title, price, URL to your webstore and availability. 

Aside from the popularity of Kelkoo in Sweden, and pre-existing audience base, if you choose to become a seller you only pay when customers are redirected to your store from Kelkoo.

 Prisjakt

Prisjakt is a price and product comparison service operated by Prisjakt Sverige AB. 

Their users  can compare prices and characteristics of products as well as read other user reviews on products and retailers and boast over 900 000 unique users per week (source). 

They require your feed to be complete with: product ID, category, url, brand, price, condition and availability (check out their full list here).

Join Prisjakt to get access to one of the best price comparison services in the Nordics and benefit from a high-quality and up-to-date WakeupData product feed.recommended: MPN, GTINs, colour, image links, shipping and size.

It may not have been a surprise to you that AWS launched their cloud-service in Sweden during late 2018. This promises to be the first footsteps in what will see the arrival of Amazon in a large scale across Scandinavia.

This means that suppliers and businesses across Sweden will have access to a new channel, with a vast customer base, paying only per sale of their products. This is a trend that web-shop owners will not want to miss out on.  

You can set up a fully optimized Amazon feed in minutes with WakeupData. We are experts in providing online retailers the capabilities to import, clean and export their data, bringing the very best out of their product feeds.

The next steps?

Take the time to select which channel might be right for you. Check out their product categories to see if they support your type of products and consider carrying out a trial campaign to see if you get results. 

If you are an online store owner looking to expand your reach, check out this ecommerce analytics guide to give you valuable insights. 

To find out more information about your selling options in Europe, check out our Denmark ecommerce , Germany and Finland guides.

or grab our eCommerce Guide to Selling in the Nordics below 👇

To get connected today, simply follow the link below to get your demo of our Data feed management platform and start selling.