How to sell on Facebook - setting up your product catalog and uploading your feed

Setting up a product catalog for Facebook can be a quick and straightforward process and implementing ads can give a huge boost to your online store's overall sales if the data is optimized and well-managed.

In this blogpost we take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. 

The First Steps

Anyone who wants to use Facebook Advertising will have to set up a Facebook Business Manager account first. As you'll see, this is a simple process and shouldn't take more than a few minutes. 

When it's all set up, the next step in the integration process is to create a product feed based upon the product catalog of your e-commerce store or webshop.

Now, at this point, you may be asking yourself:

"What is a product feed?"

This is simply a set of items from your store that you would like to display in your Facebook ads. 

An item is a single product from an online store, such as a Stock Keeping Unit (SKU).

Setting up your product catalog

1. First, login to your Business Manager account. Click on “Settings” and then click “Product Catalog” and "Add new product catalog" in the top right. 

2.Give your product catalog a name (it’s usually a good rule to stick with the name of your store here) and click “Create Product Catalog”.

Pretty straightforward so far right? Now let's set up your product feed.

Uploading your product feed

Step 1: 

Once your created Product Catalog is set up, navigate to your 'product catalogs tab' and select
"Add product feed."

Step 2:

You'll then have the option to name your feed, as well as choosing the method with which you want to import - either via URL or File Transfer Protocol (FTP) (see image below, source). 

Once you're happy, select 'Schedule upload' and you have successfully imported your online store's product data to Facebook! 

Adding products to your catalog

Step 1:

Go your Facebook Business Account and to “Add Products” (image below).

Step 2: 

Want to find out more about selling on Facebook?

We had a look at how Custom Labels can segment your listings for optimized results. The video below explains how the concept worked to help our client, Festmagasinet, increase their impressions, clicks and conversions through custom labels for Facebook Ads: