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Facebook Product Feed - How to Set Up Your Catalog and Sell on Facebook

Written by Admin, Posted on September 25, 2018
(Last Updated: June 10, 2020)

Setting up a product catalog for Facebook can(and should!) be a quick and straightforward process. What's more, implementing ads can give a huge boost to your online store's overall sales if the data is optimized, frequently updated and well-managed.

In this article we'll take a look at the steps you need to take to launch  your catalog for Facebook and how you can get connected and start selling. 

The First Steps

Anyone who wants to use Facebook Advertising will have to set up a Facebook Business Manager account first. As you'll see, this is a simple process and shouldn't take more than a few minutes to get set up.

facebook business manager

When it's all in place (providing details like Business Name and Account Details) , the next step in the integration process is to create a product feed based upon the product catalog of your e-commerce store or webshop.

Now, at this point, you may be asking yourself:

 

"What is a product feed?"

ezgif.com-video-to-gif (1)

Don't panic. This is simply a set of items from your store that you would like to display in your Facebook ads. 

An item is a single product from an online store, such as a Stock Keeping Unit (SKU).

 

Setting up your product catalog


1. First, login to your Business Manager account. Click on “Settings” and then click “Product Catalog” and "Add new product catalog" in the top right. 

2.Give your product catalog a name (it’s usually a good rule to stick with the name of your store here) and click “Create Product Catalog”.

Pretty straightforward so far right? Now let's set up your product feed.

 

Uploading your product feed

 

Step 1: 

Once your created Product Catalog is set up, navigate to your 'product catalogs tab' and select
"Add product feed."

Step 2:

You'll then have the option to name your feed, as well as choosing the method with which you want to import - either via URL or File Transfer Protocol (FTP) (see image below, source). 

Once you're happy, select 'Schedule upload' and you have successfully imported your online store's product data to Facebook! 

uploading feed

 

Adding products to your catalog

 

Step 1:

Go your Facebook Business Account and to “Add Products” (image below).

1 Facebook

Step 2: 

 Then select how you want to add products to your catalog. In this case you will want to select 'Use Data Feeds' which lets you upload a data feed file from the WakeupData platform (or other feed management system!)  with all your optimized product info.

1 facebook 2

You will then be taken to a display where you will name the product feed, tell Facebook where to get the feed, and how often they should get the feed. Again, retailers can auto-upload the feed with a URL or they can send it via FTP (file transfer protocol).
 
If retailers are sending it via FTP they will put in the host URL, and plug in the Credentials to access that feed.

1 facebook 3

Lastly, you will tell Facebook how often to grab the feed. We usually recommend updating the feed every single day.

 

How to sell effectively on Facebook?

Optimizing your Facebook feed is a crucial aspect to success through this channel, and at the forefront of this is the role of your Product Images.

facebook-collection-ads

This is such an important part of successful Facebook campaigns, we dedicated an article to it, looking at the role of Product Images in Facebook, and the different options available to digital marketers. 

For your product catalogue on Facebook, the more information you can provide, the more likely you are to convince your audience to make that crucial purchase decision. If your ad contains a basic title, image, and the stock description for that product, they might be left asking questions:

  • What size is the product?
  • Is it for men or women?
  • Does it come in different colors?

Adding all this extra info into a product feed makes you stand out above competitors and is worth it in the long run. 

I won't bore you with the details of feed optimization now, but check out this article on Facebook feed optimization to get some insights with real examples.

We also took a look at how Custom Labels  can segment your listings for optimized results. The video below explains how the concept worked to help our client, Festmagasinet, increase their impressions, clicks and conversions through custom labels for Facebook Ads: 

 

Festmagasine case

 

Related: How to target Facebook Dynamic ads to reach the right audience.

 
We've looked at how you can set up a Facebook feed from scratch and start selling. Of course there are plenty more options and opportunities for sellers when it comes to getting the best possible results form you Facebook Ad campaigns.

If you are a digital marketer or an e-commerce entrepreneur, looking to get industry advice on boosting your Social Media Advertising campaigns, check out our free Facebook Dynamic Ads ebook, which summarizes the best practices and expert advice when it comes to running successful Facebook Dynamic Ads
 
Facebook-Dynamic-Product-Ads---ebook-preview (1)
 
Dynamic Ads eBook  
Topics:tips & tricksFacebook AdsAd Strategies